FotoWare hits acquisition trail again with UK’s Xenario


FotoWare has completed its acquisition of Xenario, a UK Value Added Reseller with clients including the Ministry of Defence, North Wales Police force, Marks & Spencer and Elemis.

FotoWare was taken over by Viking Venture in 2020, and has since been actively looking to find companies that complement its Digital Asset Management solutions, adding value for a growing international customer base and to bolster the company’s position in the DAM and adjoining markets.   

With the recent acquisitions of Buildpix AB in Sweden and InfoMAX ApS in Denmark, FotoWare has strengthened its footprint in the Nordic market and is now establishing a presence in the UK with its first acquisition, Xenario UK Ltd.  

A former FotoWare partner and reseller, Xenario was the ideal brand for FotoWare to launch its UK expansion in partnership with. Having worked together for over 15 years, the two companies have clearly aligned business strategies that will increase its enterprise customer base across the country, while FotoWare benefits from Xenario’s custom made integrations, technology knowledge and local expertise. 

FotoWare has appointed David Horton as M&A Manager, to manage further international expansion. He is actively sourcing companies to complement existing FotoWare businesses, including start up and innovative established firms. 

Anne Gretland, CEO of FotoWare, commented: “Our near-term focus will be increasing our market share and local presence in our core markets in the Nordics and Europe: Norway, Sweden, Finland, Denmark, UK, France, Germany, Austria, Netherlands, Spain, Italy. 

“Many of our customers in the UK are trend setters, with high adoption of new technology and SaaS, and we see the UK as an important gateway market for us. With the acquisition of Xenario UK, we have established a highly competent and strong footprint in the UK and taken another important step on our growth journey. With hundreds of customers in the UK and Xenario’s extremely competent colleagues joining us, we will continue to scale and take market share in the UK and beyond. 

M&A Manager, David Horton, added: “We plan to use our UK and Nordic locations to expand reach across Europe. We already have our finger on the pulse of a number of interesting companies that we are keen to work with, especially in the retail & commerce, law enforcement and media & entertainment verticals, and those that offer complementary technologies.” 

During recent years, the need for highly configurable and sophisticated DAM solutions has exploded, with more content being produced and stored digitally than ever before. Additionally, digital transformation has increased due to the covid-19 pandemic, encouraging more businesses to facilitate remote work and digital collaboration.  

FotoWare’s latest acquisition Xenario UK began its journey as a FotoWare partner and reseller in 2005 and has been serving clients from multiple industries, ranging from hospitals and public institutions, to retail chains and media corporations.  

“Having a presence in the UK is a strategic and important move for FotoWare in the continuity of building a direct customer relationship with international clients. With Xenario UK as part of FotoWare, we get highly professional colleagues with great competency and experience in FotoWare solutions that will continue to provide great support and service to our customers,” FotoWare’s Chairman of the Board, Jostein Vik, concluded. 

With the firm’s vast amount of experience, Xenario is the perfect choice for FotoWare’s new offices in the UK (Crawley, England and Rhyl, Wales), but the company also has its eyes firmly on Northern Ireland and Scotland to support expansion of its customer services base for clients UK-wide.

Add a Comment

No messages on this article yet

Editorial: +44 (0)1892 536363
Publisher: +44 (0)208 440 0372
Subscribe FREE to the weekly E-newsletter