Kooomo launches B2B catalogue site for global retailer Blauer H.T.


Blauer H.T., the clothing brand created following technical, functional and high-performance standards, has chosen global e-commerce platform provider Kooomo to launch its showcase website specifically designed for its growing B2B customer base.

Blauer H.T. is Blauer USA’s line of technical safety clothing for men and women. It started with Blauer Helmets, a range of high-quality motorbike helmets, and today also includes jackets, fleeces and trousers in waterproof, breathable and water-repellent materials.

The innovative and functional pieces feature detachable protective elements designed to provide comfort and freedom of movement to bikers and urban travellers, city dwellers who are always on the move. Blauer H.T. is distributed in select fashion and bike stores.

The Blauer H.T. site has been designed with stockists in mind, providing an area where suppliers of Blauer H.T. clothing can visit to locate stores and distributors, download product documents and download technical documents such as certifications and manuals. As Blauer H.T.’s clothing range grows in popularity across the world, it realised it needed one central place for all stockists to gather all of the information required in order to accurately represent the brand.

Blauer H.T. chose Kooomo for the implementation having previously worked together, alongside Kooomo’s sister company Zerogrey to launch some of its direct to consumer (D2C) websites. The new site aims to help Blauer H.T. better engage with its stockists, growing its presence and its brand awareness globally.

Giuseppe D’Amore, Blauer H.T.’s founder says: “we’ve had very positive experiences with both Kooomo and Zerogrey previously so when we decided to launch a B2B site designed for our stockists, we knew exactly who we would be turning to implement this.”

Ciaran Bollard, CEO of Kooomo adds “Blauer H.T. provides highly technical and innovative performance wear, boasting superior quality clothing for the urban traveller. It has a clear sense of its brand identity and so, we were thrilled to be able to bring this brand identity to life through the launch of its B2B site. We have a long-standing and trustworthy relationship with Blauer H.T. and look forward to continued success together as it grows across the world.”

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