Ingram Micro Cloud has expanded its cloud offering by adding Deluxe Marketing Suite to its portfolio of SaaS services.
Deluxe is a Trusted Business Technology company offering small-to-medium sized businesses a one-stop shop for online solutions. With the Deluxe Marketing Suite, these businesses gain access to a host of tools to help end-users manage and grow their online presence.
“The global pandemic took an already strong web presence market and escalated the need for SMBs to shift to a complete digital offering that is either in addition to or in replace of their current operation,” said Matt Ball, Deluxe’s Business Development Director. “Whilst the majority of existing small businesses had some sort of website at the beginning of 2020, since March, there’s been a huge demand to introduce online ordering and purchasing.”
The Deluxe Marketing Suite includes tools that make it easy for users to register business domains and email accounts, build professionally designed websites that are mobile friendly, set up an online store (ecommerce) to accept payments, review management and listings in directories such as Google My Business, and create email marketing campaigns.
“It’s no longer enough for a business to just have a website. They need to show up where customers are searching, e.g. on Google and Yelp, when customers search through maps” explains Matt. “The average consumer reads 10 reviews before trusting a business, yet how many businesses are actively soliciting feedback and responding? Small businesses know how important getting found online is, but most aren’t sure where to start and believe it’s out of their price range. We’re making it easy with Deluxe.”
Deluxe Marketing Suite offers packages that fit the small business need and scale up as they evolve. Add-on services, like directory listings and reviews management, help small businesses to drive more traffic to their website, and represent upsell and increased ARPU for service providers.
Scott Murphy, Sales Director for Ingram Micro Cloud and Advanced Solutions, states that “as part of their partnership with Ingram Micro Cloud, resellers ready to grow revenues through Deluxe will be equipped with sales and marketing materials, value propositions, and other supporting resources”.