Kronos, PeopleDoc and Ultimate Software rebrand as UKG

Kronos Incorporated, PeopleDoc, and Ultimate Software have announced a rebrand and new company name, UKG (Ultimate Kronos Group).

Propelled by its new tagline, ‘Our purpose is people’, and building on more than 70 years of combined experience from three global leaders in HR service delivery (HRSD), human capital management (HCM) and workforce management solutions, the new UKG name builds on the strength and innovation of these three companies who share a singular focus on inspiring workforces and businesses in Europe and around the world as one of the world’s largest cloud companies.

“Our new brand, UKG, truly unites Kronos, PeopleDoc, and Ultimate both as a business and as people,” said Aron Ain, CEO of UKG. “Our new brand is rooted in our combined passion and history of focusing on people at work. We believe the UKG brand represents our continued commitment to our employees, customers, and their employees – while at the same time giving us a modern new identity for our future together as one organisation. Separately, our companies have proven that remarkable cultures led by inspired people drive success, and now we are together as UKG, one company with people at our core.”

UKG’s products and services drive industry-leading productivity, visibility, and workplace compliance while empowering all employees—salaried, hourly, frontline, office-based, full-time, part-time, and gig. The complementary PeopleDoc and Kronos solutions combined with a small number of shared customers before the merger provides the opportunity to fuel innovation and strengthen the position of UKG in the European market, whilst elevating the focus on customised HR solutions for mid- to large-scale enterprises across all industries.

“The combined expertise of three powerhouse brands now operating together as UKG is well poised to serve the needs of customers around the world,” said Nicole Bello, vice president, small and midsized business and channel, EMEA, UKG. “For Europe in particular, customers will enjoy an end-to-end HR and workforce management solution to inspire their people from pre-hire to retire. While capitalising on the moments that matter every day for employees, UKG can help organisations meet the challenges of tomorrow by caring for their people, today.”  

“After announcing PeopleDoc's acquisition by Ultimate Software and merger with Kronos, it's now time to announce that we're becoming one family unified under a single name,” said Jonathan Benhamou and Clement Buyse, co-founders of PeopleDoc. “As part of UKG, we are streamlining our approach and now have access to tens of thousands of global customers and are part of a group that generates $3 billion (USD) in yearly revenue. This will allow us to further accelerate our growth and continue to build a global leader in all aspects of HR services. We’re really excited about this next phase of growth, while keeping what is so important to us, a strong team and strong values to do what is good for our customers and what is good for our people.”

UKG will enable organisations to digitise HR and workforce management practices that address challenges of the future of work today by connecting employees to their work and their colleagues, developing strong leaders and teams, providing insights that promote better business outcomes, and helping organisations develop people-centred HR programmes and effective operations—demonstrating that, when companies focus on caring for their people, they will see more engaged employees that yield positive long-term results.

“We believe when people feel valued, they’re empowered to tap into their unique talents for the good of themselves, their company, and their communities. Our love for all things HR and workforce management is matched only by our people-centred culture,” said Ain. “Every day, our people do what they do to improve the lives of the millions of people using our solutions. Our new brand represents the people-centric innovation, warmth, and partnership our customers will experience with UKG products and services. Since our purpose is people, feedback from our own employees, customers, and prospects was the biggest driver in the decisions we made about our new brand.”