Cybersecurity firm CyberSmart has announced a complete rebrand of its corporate identity.
The tech start-up is a success story of the coronavirus pandemic era. While businesses across the UK have been forced to scale back, CyberSmart has gone from strength to strength. In the past 18 months alone, the company has grown by 445%, quadrupled staff numbers, and secured £6.8 million in two rounds of investments (Seed and Series A).
CyberSmart’s rapid rise is testament to the necessity for accessible, affordable cybersecurity. This need has become particularly acute in the wake of COVID-19, with many businesses adapting to remote working and the added risks it brings.
CyberSmart’s rebrand is the next stage in the company’s mission to make cybersecurity simple and accessible for small businesses, the lifeblood of the UK economy.
Jamie Akhtar, CEO and co-founder of CyberSmart, says: “Our mission has been and always will be to make security accessible for every organisation. We want to see a world where every business, no matter how small, can be cyber secure. Our new branding aspires to reflect this.”
"We have gone beyond the look, the logo, the colours,” addsSam Soares, Chief Growth Officer at CyberSmart. “The CyberSmart brand has been reimagined from the ground up, looking into where we are heading in the future. COVID has ushered us into a new world- one where proper cyber hygiene is no longer an option for businesses. Our new vision is to build a safe and healthy digital society.”
To make their brand vision a reality, the CyberSmart team has worked closely with pioneering design agency, Outfly. Joe Caplin, Head of Strategy at Outfly, comments: “We're so excited to be working with Cybersmart, they're real innovators shedding light on an industry dominated by fear marketing and overcomplexity. Like us, they stand for simplicity and helping SME's achieve their goals.”