How do you ‘schuh’? Shoe retailer optimises processes with DENSO handhelds


Footwear retailer schuh uses the BHT-1505BB handheld terminal from DENSO WAVE EUROPE. The branded shoe stockist was looking for a mobile data collection device to reduce the stock take time in their 132 stores in the UK and Ireland.

With selling over 80 brands, they were looking for a handheld terminal to reduce time and costs efficiently – and the BHT-1505BB handheld terminal from DENSO WAVE EUROPE, part of the Toyota group, was exactly what they needed. 

schuh, pronounced like ‘shoe’, is a footwear retailer from the UK, with 132 stores in UK and Ireland. The company is predominantly a branded shoe stockist, selling more than 80 brands, including Converse, Vans, UGG, Nike, Adidas, as well as its own schuh label. With increasing customer demands and large stock numbers, they needed to upgrade to a more advanced technology in comparison to their initially used method. 

“Our paper-based system was very time-consuming and unfortunately not as accurate as we wanted. When we started looking for a more modern solution, our partner Banctec highly recommended the BHT-1500 handheld terminal series from DENSO WAVE EUROPE”, says Mia Winstone, Store Systems Support & Administrator at schuh. “That is why we tried and tested the very light and compact handheld terminal, and we are very satisfied. We use the BHT-1505BB model of the handheld terminal, which can be connected to a tablet or smartphone via Bluetooth. That way, we can easily transfer data”, adds Winstone. 

Optimisation at schuh with DENSO WAVE EUROPE’s BHT-1505BB Handheld Terminal

schuh uses the BHT-1505BB handheld terminal from DENSO WAVE EUROPE, part of the Toyota group, for stock takes, returns to their warehouses, checking delivery, and option checks, meaning checking all products are out on the shop floor. “Thanks to the BHT-1505BB handheld terminal, we have been able to reduce time and costs efficiently. The handheld terminal helps us offer a better service to our customers,” explains Winstone. “For instance, our products are much better visible in our stores and we can help our customers quickly in case their size or desired colour of a shoe model is not available, because our warehouse management is always up to date”, she continues. 

The BHT-1505BB handheld terminal has helped schuh make sure that their products are available on the shop floor more quickly, and no product is stuck in the stockroom and not on display. “We now know much better which stock is on hand and can make effective demand and supply forecasts,” says Winstone. But not only the customers profit from the advanced technology of the BHT-1505BB handheld terminal from DENSO WAVE EUROPE, part of the Toyota group. “Our employees save so much time and are very happy about the increased efficiency. Additionally, the handheld terminal is very easy to operate and it does not take up time getting used to its functionality”, explains Winstone.

Light in Touch, light in Weight – the BHT-1500 handheld series from DENSO

The BHT-1500 handheld terminal series has a light, compact and highly portable body weighing just 128 grams, the lightest in the industry among handheld terminals in the same class. This helps maximise productivity as the operators, for instance, at schuh, can use the device for lengthy periods with no physical strain on themselves. Another plus is the quick scanning performance, as well as its unique scanning angle, and its ergonomically designed body. 

The BHT-1505BB model, which is used at schuh, is Bluetooth HID-enabled, enabling easy data transfer to tablets and smartphones, as is done at the footwear retailer. And where a lot of tasks are achieved, things can fall down from time to time. However, the BHT-1500 series is resistant to drops from a height of two metres. “All in all, we are very happy with the BHT-1505BB. It has led to so many advantages for our company, and we can highly recommend this innovative device for mobile data collection,” concludes Winstone. 

For the European market, DENSO WAVE EUROPE is the contact point for all enquiries on QR Codes, mobile data collection, handheld terminals, and scanners. The durable and robust terminals and scanners manufactured by DENSO are to be found in storage, logistics, at the POS, in production, and field & sales automation applications.

Short and informative video clips about the terminals, scanners, and solutions from DENSO WAVE EUROPE can now be viewed on YouTube. The clips include the 20th anniversary of the QR Code, a company presentation, and introductions to the various devices for mobile data capture such as the BHT-1500, BHT-1400 and the GT20 scanner. For more information, click on the link :

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