Industry growth, disruption and opportunities at Digital Signage Summit

The Digital Signage Summit at ISE 2019 was another significant success, with a record number of delegates gaining valuable insights into the dynamics and future of the sector from top level speakers from across the industry.

For the majority of consumers, digital signage is perhaps the most visible element of the audiovisual industry – and at the Digital Signage Summit, it became clear that it will continue to be a significant market.

Delegates heard that sales of large format screens – most typically employed in digital signage applications – rose 21% last year to 5.6 million. The market itself is said to have grown by 18% year-on-year, and is now valued at $14.6bn.

“It’s positive news,” said Florian Rotberg, Managing Director of invidis consulting, which jointly organised the summit with Integrated Systems Events. “Many other industries would love to have figures like this.”

That the market is growing is no surprise. At the Summit, it was revealed that some 80% of brands experienced an increase in sales of up to 33% using digital signage. Quick service restaurants report a 30% increase in order value when customers use smart vending, and 52% of travellers are more likely to visit a hotel that offers self-check in.

The digital signage sector is said to be experiencing significant disruption with changing consumer behaviours and expectations driven by the likes of Facebook, Amazon, Netflix and Google.

“These companies taught consumers to use touch, and now they’re trying to teach us to use voice and not to care about owning things, but to share them,” said Stefan Schieker, Managing Partner at Result MC. “That’s having a deep impact on the retail industry and how we use signage.”

Jose Avalos, VP, Internet of Things Group and Global Director, Visual Retail and Digital Signage at Intel, pointed out that it’s not just in retail where digital signage is having an impact, but also in areas like education.

“The Digital Signage Summit was, yet again, a great success,” said Rotberg, “and yet again attracted record numbers of delegates, many of them coming from around the world. The new location at the Hotel Okura provided us with the perfect platform to discuss trends and drivers away from the busy show floor, and our C-level speakers gave real insight into the state of the digital signage market and where it’s headed.”

The half-day conference featured experts and customers delivering market insights and presenting best practice, with delegates including integrators, solution providers and end-users. This year saw a particular focus on how complementing sensor-triggered and data-driven solutions add value to digital signage.

“Digital signage has long been a mainstay of the AV industry, and provides an outstanding example of all the things the industry is great at,” said Mike Blackman, Managing Director of Integrated Systems Events. “Once again, the Digital Signage Summit delivered real value to those who were there, presenting an unmissable opportunity for industry professionals to learn, discuss and network. The Summit has long been a key feature of ISE – and long may it continue to be so.”

The Digital Signage Summit ISE was produced in partnership with AVIXA, CEDIA, invidis consulting and ICTA (International Cinema Technology Association), and was sponsored by Nexmosphere. Technology partners were Hikvision, Improve, Temas and Transtech.

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