Glide appoints Daniel Alvarez as Head of Channel to drive channel growth


Glide Business, formerly WarwickNet, has accelerated its ambitious growth plans with the appointment of Daniel Alvarez as Head of Channel. Alvarez, who brings with him over 20 years’ industry experience, made the move from channel sales at Daisy Wholesale. He will be instrumental in implementing plans to double Glide’s turnover over the next 12 months.

Glide Business specialises in broadband for businesses in previously neglected areas such as industrial estates and business parks. The company has seen huge growth in the past year. Having identified businesses that were long neglected by mainstream providers as a gap in the market, Glide remains one of the few providers to build, deploy and maintain their own core network, which has resulted in them building 550 live cabinets, translating to 100,000 premises passed. The company expects this figure to rise to 750 cabinets by the end of next year.

By further opening up Glide’s infrastructure to the channel market, Alvarez plans to build and expand on strong reseller partnerships to double their connections over the next 12 months. 

Of what attracted him to Glide, Daniel said: “Glide Business has a unique proposition. The fact that we own, run and manage our own network means we have huge opportunity to equip channel partners with innovative and reliable services. We can help partners to enable their own customers’ digital transformation.”

Without being beholden to the Openreach, Glide can deploy fibre quickly, and supply and manage end-to-end customer support. By extending this offering to channel partners, the company predicts this agility and flexibility will also give partners a competitive edge to bolster Glide’s position in the market and support growth.

Daniel believes that the channel is often hindered by what they can offer customers in hard-to-reach areas because of the current infrastructure in place. 

“Partners might have a myriad of IT services to offer, whether it’s Office 365, cloud ERP systems or managed services, but find they have their hands tied because they are relying on inadequate infrastructure. We want to enable partners to offer a wider variety of products and unlock new potential for themselves.”

To kick off the channel drive, Daniel will approach channel resellers to open up conversations and learn about the challenges they are facing.

“Our core values are two-fold. Not only do we want to liberate neglected businesses from sluggish speeds, but we also want to empower channel partners who have been held back. We see a large part of our targeted growth coming from channel. If you want to offer your customers more, that’s where we want to help.”

Add a Comment

No messages on this article yet

Editorial: +44 (0)1892 536363
Publisher: +44 (0)208 440 0372
Subscribe FREE to the weekly E-newsletter