B2B customers are more demanding than ever. With targeted content on the rise, people expect relevant, accurate information to be made available at a moment’s notice. As a result, B2B companies are figuring out innovative ways to streamline their platforms. But where should you start?
B2B Online’s latest report was conducted by interviewing 100 Chief Executive Officers, Chief Digital Officers and Chief Innovation Officers from B2B organisations across the globe to find out where they’re investing, which emerging tech is being pursued, and how company culture plays a role in decision-making.
Inside you will discover:
- What percentage consider IoT a ‘massive opportunity’ vs ‘a fad’
- Which type of supplier is being invested in most heavily
- How much of a threat Amazon Business is regarded to be
- The difficulty of driving a customer-centric approach in an organisation
Also, read comments from Robert van Geffen, Senior Director, Global Head of B2B Digital & Activation at Philips, Devashish Saxena, Group VP, Global eCommerce and Multichannel Convergence at Rexel and Sam Talya, Global Lead For B2B eCommerce at Philips.
The Perfect Platform – A B2B Online report