Advanced signs four new partners to TruePartner programme


Increasing demand for Cloud-based services has seen a further four resellers join Advanced’s partner programme TruePartner, since its launch in February this year. Minerva UK, Deans Computer Services, HBP and BME Solutions have all demonstrated their commitment to helping SME customers transition to the Cloud.

Rewarding resellers for their Cloud-first strategy, TruePartner provides disruptive yet focused Software as a Service (SaaS) solutions the channel can use to engage new customers. It also offers a compelling Cloud-based alternative journey for existing clients to ensure ongoing retention. By offering training, skills transfer and ongoing support, the partner programme empowers resellers to drive joint success with its SME clients.

Dean McGlone, Channel Director at Advanced, said: “Resellers are starting to see the breadth of opportunities the Cloud can deliver, and this is exemplified by the four new partners that have joined our TruePartner programme. We’ve found that an overwhelming number of SMEs across the country want to embrace the Cloud, but many lack the knowledge and experience to confidently make the transition. In fact, according to our research, just 33% admit to being experienced in the Cloud.

“As part of TruePartner, each reseller is supported in delivering genuine Cloud solutions to their customers, while harnessing the benefits of a Cloud subscription service, from recurring revenue to client retention and acquisition. We’re continuing to see a need for Financial Management Solutions (FMS) but SMEs are increasingly demanding Enterprise Resource Planning (ERP), which can be delivered with our Business Cloud Essentials solution*.”

The latest announcement from Advanced comes at a time when the SME community is vocal about the need for better support when it comes to transitioning to the Cloud. New research from Advanced has highlighted that a massive 88% of business leaders believe Cloud providers need to do more to build confidence in the Cloud.

Comments from partners:

Jo Dixon, Managing Director at HBP, said: “We recognise that moving to the Cloud is not only right for our customers, it’s right for us and we’re looking to adapt quickly. Advanced is fully supporting the traditional reseller channel in its transformation to adopt the Cloud, proving to be the right partner for us.”

Patrick Clayton, Managing Director at Deans Computer Services PLC, stated “There’s a growing pace of shift to the Cloud, based on the huge benefits to end users. Our new partnership with Advanced gives us the opportunity to support businesses with their transformation, giving them a fully integrated, true Cloud ERP solution with all the advantages that offers.”

John Chadwick, Managing Director at Minerva, commented “Minerva have been in business for 35 years. Over that period, we have cultivated a portfolio of “best of breed” applications which were designed primarily for on premise situations and we have serviced that requirement from both our Applications software and our Networking teams.

The market is moving, be it conservatively, towards Cloud alternatives and we have been searching for some time for a suitable Cloud partnership. We are confident Business Cloud Essentials now fills that void and we intend to embrace the opportunity.”

Steve Sapseid, Chief Executive at BME Solutions Limited commented “Advanced provides the support and training to ensure we can deliver Business Cloud Essentials to our customers and prospects.”

Some of the key features provided as part of the TruePartner programme include:

  • Close collaboration and support with resellers to develop market and sector insight
  • Onboarding, training and marketing support for partners
  • Comprehensive accreditation and generous financial rewards, at every level
  • Confidence that resellers will be providing SMEs with genuine cloud solutions

The TruePartner programme has five levels of partnership engagement: Reseller, Service, Alliance, Advisor and Software. 

*Advanced Business Cloud Essentials is a cloud-based ERP system which delivers a single, fully-integrated platform for businesses to use financials, CRM, stock control, supplier and logistics management, payroll and dashboard reporting. The platform is delivered as a Software-as-a-Service (SaaS) so it is easily accessible through any web browser and the pricing model allows businesses to scale their usage as required. 

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