Ascom UK growth march continues in a ‘game changing’ channel deal with Purdicom


Workflow technology specialist Ascom has signed a game changing UK distribution partnership with Purdicom.

Purdicom, which has a network of 1,300 channel partners, works with leading-edge wireless vendors including Ruckus. The distribution heavyweight will now offer the full turn-key solution by promoting Ascom’s sophisticated workflow mobility handsets, smart phones and software.

The partnership is billed by both firms as ‘game changing’ with Purdicom branching out beyond wireless solutions for the first time to offer highly complementary mobility handsets with market leading functionality. Ascom meanwhile will reap the benefits of working with a leading technical partner with an expansive list of clients, many with an existing requirement for its products.

The deal is getting under way with Purdicom placing a six figure order for Ascom DECT, VoWiFi and Myco mobile handsets. Ascom products will also be available on the Purdicom Store.

Paul Lawrence, Managing Director, Ascom UK said: “We have taken the strategic step of harnessing Purdicom’s extensive reach to capitalise on the huge opportunity that exists to supercharge sales by working with select key distribution partners.

“In the advent of M2M, IoT and AI, the integration capability offered by Ascom makes our solutions an obvious choice for businesses in numerous sectors that wish to improve productivity and safety by unlocking the power of management information. Combining this with Ascom’s software solutions which assign system critical information to mobile workers delivers world leading capability.

“Our reputation hinges on quality and failsafe support, so finding a partner with a wealth of technical expertise was our number one consideration. Purdicom’s ethos is an ideal match but it also brings much more to the table including an extensive network, excellent customer service and support – so selecting them as a partner was an easy choice.

“Purdicom’s vast network of wireless customers and its Ruckus expertise make this an incredibly exciting opportunity for both companies. We are delighted to be working with Purdicom and are confident the partnership will be game changing for both businesses.” 

Hugh Garrod, Managing Director, Purdicom said: “Ascom has been manufacturing mobile devices for over 20 years. With its intuitive technologies and service capabilities unlocking vital business information, Ascom is delivering products that we believe have huge mass-market, cross-sector appeal.

“Their interoperability with wireless vendors was of key interest to Purdicom. Ascom is also a tried and tested Ruckus partner for both their DECT and VOIP solutions. Ascom’s mobile handsets are also compatible with a range of other wireless vendors including Cisco and Cambium so Ascom is a highly complementary product offering that could be genuinely transformational to our business.

“We expect to significantly support Ascom's growth year-on-year and Purdicom is thrilled to be taking on Ascom DECT and Wi-Fi solutions as we see them as market leaders with their comprehensive solutions.”

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