Cloud Distribution partners with CybSafe to disrupt cyber security awareness market


Cloud Distribution, the 'Cloud First' value-added distributor specialising in cyber security, networking and datacentre solutions, has partnered with CybSafe, the cloud-based cyber security awareness platform combining AI and data analytics with behavioural science.

The partnership arms the channel with end-to-end cyber security protection to offer businesses in the fight against data breaches – a rising concern in the data-rich, post-GDPR world.

Informed by cyberpsychology and educational theory, CybSafe addresses the human component of cyber security by improving awareness, behaviour and culture. It makes tangible changes to employee behaviour to combat threats related to phishing, social media, public WiFi, malware, identity, passwords and many others. These easily digestible modules evolve over time with the support of machine learning technology. With its analytical engine, the award-winning software solution lets businesses see the type and location of risk, and what they can do to mitigate these risks.

Adam Davison, sales and marketing director, Cloud Distribution said: "Human error is involved in the majority of security breaches, and these casual mistakes can cost organisations their reputation and considerable amounts of money. But companies often aren't effectively grappling with this, and human cyber security has traditionally been viewed as a tick-box exercise. Companies often use unwieldy training manuals with the unreasonable expectation that staff will act on information, simply because they have read it. Others use unengaging online training programmes that merely make the business 'compliant'. Ultimately, training that doesn't take into account the way people learn and behave is never going to work. It's one thing to train staff; it's quite another thing for staff to act on that training. CybSafe is there to fix that disconnect."

Davison added: "For resellers, CybSafe's product comes at exactly the right time, considering the rising threat of cybercrime and the potential problems presented by data protection legislation. With the human element now front of mind for customers, partners have been crying out for a modern, high-margin cyber security solution that tackles this. We believe CybSafe is what they've been looking for. CybSafe provides strong differentiation and upselling opportunity, and offers the chance to unlock budgets beyond security, such as legal and compliance, and human resources.

Both CybSafe and Cloud Distribution have resources to enable a quick go-to-market strategy, including WebEx, demo, and customer engagement support. Furthermore, there is a full schedule of joint marketing campaigns available to help stimulate interest and opportunities within the channel.

CybSafe accommodates flexible and remote working practices, with everything accessible via an internet portal or app on Windows, iOS and Android operating systems on desktop, laptop, tablet and smartphone. CybSafe content is GCHQ-certified and IISP-accredited. The company is endorsed by the Law Society and is a RegTech partner of the FCA. CybSafe is headquartered at the prestigious London tech community, Level39, in Canary Wharf.

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