IRC and EDC unveil latest industry research to impact the multichannel retail market


On 5th October at Novotel West, London, over 1,000 C-level industry leaders will attend the InternetRetailing Conference (IRC), the longest running multichannel forum which will be, for the first time, co-located with the eDelivery Conference (EDC).

Those in attendance will bridge the gap between multichannel and fulfilment and better understand how to engage commercially with the connected customer.

Top strategists from global breakthrough businesses such as Google, Amazon, John Lewis, ASDA, LastMinute, Trainline and Deliveroo will share first-hand insight and experiences in leading a global digital retail organisation.

Experts in attendance will have the chance to view exclusive reports and research launched at the event. In particular, Yotpo will be releasing its latest social commerce report featuring research data from over 2,000 UK shoppers on how they use social media to shop online. Results from the piece will indicate how social media is causing a major change in consumers purchasing habits and how platforms such as Facebook have become the go to sites for product research purposes. Those wanting to gain knowledge of how the social revolution is causing waves in the retail sphere will not want to miss out on a place at this exclusive announcement.

Attendees will also witness the launch of Pitney Bowes' results from its latest global online shopping survey, which will provide industry expertise and recommendations for the first time to those in attendance.

Visitors will have the opportunity to delve into expert workshops led by key companies that have delivered significant projects for globally-renowned brands; in terms of technological possibilities and strategic options available to fulfil customer expectations and requirements. Experts will include Ingenico ePayments, Corra, Barclaycard, and ROI Hunter.

Topics of discussion will be some of the major issues keeping retailers awake at night including; conversion on mobile, machine learning software, the digital in-store experience, the principles of personalisation and driving conversion with UX and engagement. Attendees will gain knowledge from influential figures in the field, with opportunities for digital leaders to learn, network and find inspiration to keep developing their digital retail and multichannel strategies.

In addition to the knowledge gained within these high-level workshops, retailers can attend exclusive roundtables, from trailblazers such as IBM, Selfridges, Amazon and Whittard, which will span a breadth of topics critical to the future retail machine. The forums have been designed to equip participants with the tools and skills needed to create an overall solution that ultimately attracts, keeps and builds customer loyalty and revenue over time. The intimate nature and interactions within these roundtables will give attendees a break from the usual presentation and note taking activity which take place during conferences. Instead attendees are given the chance to share best practice and discuss key industry issues with peers while hearing the strategies of industry leaders.

Attendees at this year's conference also have the chance to have their websites analysed by Episerver and Corra.

At the Corra stand, the company will be offering 20-minute UX site reviews from their Senior Director of Retail Strategy and Creative Services, an opportunity which is rarely available without a fee incurred. Retailers will be able to sign up for a free slot where expert insights on the user experience of the site will be offered. Businesses will be indicated on any pain points while being offered suggestions and ultimately provided with actionable advice to improve their online store.

For any digital leader the UX of their site is key to entice customers and inevitably convert them into sales, therefore this opportunity is a must for those wanting to gain the competitive edge in the ever-growing retail landscape.

At Episerver, the team will review the personalisation of a merchant's site benchmarking these transactional websites against leading online businesses and retailers, showing those in attendance where they could boost revenue. As a result gaining first-hand knowledge which may significantly boost revenue, a must see for any SME.

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