Action selects SAP SuccessFactors solutions to support rapid retail growth


SAP SE has announced that Netherlands-based retailer Action has selected the SAP SuccessFactors HCM Suite to support its business growth by simplifying its human resources (HR) function. Using one common, scalable platform, Action can efficiently manage HR processes, including recruitment and onboarding across six countries, and deliver an exemplary HR experience to all employees.

"We are navigating the digital transformation during a period of hugely accelerated company growth with at present more than 35,000 employees across six countries," said Jens Burgers, IT director, Action. "We recognise that the experience we provide our employees, from recruitment to how we train, motivate and incentivise them, is absolutely central to our ongoing business success. SAP SuccessFactors solutions provide us with the localisation capabilities and the ability to scale that we need to operate in multiple markets."

Action is the leading European nonfood discounter with more than 900 stores in the Netherlands, France, Germany, Belgium, Austria and Luxemburg. In 2016, Action opened 197 new stores. This rate of expansion has required significant investment in systems to transform the business for which HR is a central element alongside its finance, logistics and warehousing systems, all of which run on the SAP HANA platform.

"Action has demonstrated its commitment to employees' development which will support sustainable business growth," said Robert Enslin, Member of the Executive Board of SAP SE and president of Cloud Business Group, SAP. "It's about taking that step from using technology to manage talent to really engaging individuals and promoting a strong culture of putting people first."

With 10 data centres around the world – including one in the Netherlands and two in Germany – SAP SuccessFactors solutions are enabling customers to comply with local and regional regulations. The full SAP SuccessFactors HCM Suite will be implemented with SAP partner Launch, who will facilitate localization and deployment. The project will begin in six countries and expand to four additional markets over the following months.

"While we have benefited from SAP innovation for over a decade, we were keen to look thoroughly at the human capital management market as a whole and evaluate all the competing solutions," said Burgers. "We chose SAP SuccessFactors solutions for their ability to manage a flexible and changing workforce and reduce complexity while effectively engaging and developing employees across different geographies and cultures."

Action is one of the most recent retailers to choose SAP SuccessFactors solutions to put people first and help them succeed. As more companies look to transform HR to meet the demands of an increasingly global and digital workforce, they are embracing leading SAP SuccessFactors solutions to help optimise HR processes and enhance the employee experience.

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