HP reinvents security with new global campaign starring Christian Slater


HP Inc. has introduced the first of a series of global initiatives to elevate awareness of the security risks facing businesses and consumers.

It kicks off with award-winning actor Christian Slater and the premiere of the newly launched HP Studios' web series, The Wolf, highlighting how corporate networks can be hacked and what companies must do to protect themselves.

In the series, Slater systematically hacks a company - from the mailroom to the boardroom - through overlooked vulnerabilities and poorly secured printers and PCs. This first installment reinforces that security is no longer just the responsibility of the network or is something at the perimeter, but a concern for everyone.

"Yesterday saw the official opening of the National Cyber Security Centre (NCSC) – a welcome and important effort in addressing the UK's cyber threat," said George Brasher, MD UK&I at HP. "All connected 'endpoint' devices, from laptops, tablets and smartphones, to printers, scanners and Wi-Fi routers are potentially hackable entry points to an organisation's valuable information and infrastructure. But there is a lack of awareness in many businesses – for instance, Ponemon Institute research shows that only 53% of IT Managers realise that printers are vulnerable to cybercrime. The smallest chink in the armour is enough for criminals to gain access to the network where they can wreak havoc and cost organisations millions of pounds."

According to Antonio Lucio, HP Chief Marketing and Communications Officer: "HP is leading from the front to continually make meaningful progress in securing the future of computing, and The Wolf is a creative way to raise awareness of this growing challenge for companies."

"Christian Slater's ability to play a charmingly sinister hacker, combined with his popularity in the cybersecurity world, make him the perfect partner to expose security issues that leave businesses vulnerable to attacks. Stay tuned for how The Wolf story evolves and helps turn threat and vulnerability into HP Secure," said Lucio.

The Wolf is directed by BAFTA and Emmy nominee Lance Acord and edited by Academy Award winner Kirk Baxter.

"Hacking is a serious and growing problem for businesses and consumers. When HP asked me to partner on this series, I thought it was a great opportunity to help educate the public about how to better protect against cyber attacks," said Christian Slater.

Over the coming months HP will be elevating its commitment to reinvent security through a broad range of partnerships, events and product innovations for the most secure devices , solutions and technologies.

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