Lineup Systems announces new partnership


Lineup Systems, provider of advertising sales solutions to the world's most progressive media brands, has chosen MPP Global Solutions as a strategic ecommerce platform partner as part of its Elite Partnership Program.

MPP Global Solutions delivers eSuite, a fully integrated eCommerce platform to identify, engage and monetize digital audiences.

MPP Global Solutions' eSuite software is now fully integrated with Lineup's cloud-based AdPoint platform, allowing new and existing customers to more effectively manage payments and monetize global digital audiences from a single advertising sales system.

Michael Mendoza, CEO and Founder, Lineup Systems, comments: "We have worked with several payment processing providers in the past, and MPP have been the best fit for Lineup. Like us, they understand the media industry and the specific requirements of publishing businesses to deliver the highest level of payment security, which we know our customers can trust."

MPP Global Solutions, whose clients include well-known brands such as Sky, The Daily Mail, Winnipeg Free Press and The Times (UK), offers the highest level of accreditation (Level 1 PCS-DSS). In addition to credit card payments, MPP handles payments via PayPal, direct debit and can support any payment method and type in any country, currency and language.

This partnership between Lineup and MPP Global solidifies both company's goals to provide publishing organizations with the tools they need to develop audiences and grow digital revenues and is a key driving force behind Lineup's new Elite Partnership Program initiative.

Paul Johnson, CEO, MPP Global Solutions, adds: "This is a great partnership between MPP Global and Lineup Systems as we are both leaders in our respective fields serving the media industry. Due to the agile way we both operate there is a technological fit between our organizations that will yield complementary benefits."

Johnson added, "we recognize Lineup Systems expertise as the leading advertising solution to publishing companies around the world and believe that working together will help us to exceed our ambitious growth plans."

Add a Comment

No messages on this article yet

Editorial: +44 (0)1892 536363
Publisher: +44 (0)208 440 0372
Subscribe FREE to the weekly E-newsletter