Ingram Micro expands vendor portfolio with SY Electronics Partnership


Ingram Micro U.K. & Ireland (Pro AV UK) has announced partnership with SY Electronics; a UK manufacturer of signal distribution hardware as well as touch button control keypads. SY's product portfolio will complement their LFD & ILFD business in providing high quality products at a competitive point.

As a value added vendor these products will help Ingram Micro customers offer more professional solution in signal management and control. There will be the option to purchase these units singularly or as a bundle with panels to save the reseller / integrator time and money. This deal will show that Ingram Micro's Pro AV Division is more than just broadline distribution and they can now offer a 'project based' solution.

Alex Carlton, Business Development Manager – Pro AV (UK) Ingram Micro U.K. & Ireland commented, "We are extremely excited to be able to deliver new technologies and opportunities to our channel partners. We hope the addition of this new vendor will appeal to our customer base and will permit Ingram Micro's further expansion into new categories."

Signal management and control is an area that Ingram Micro has been looking to fill within their Pro AV business. With this, they felt that SY were one of the market leaders in terms of quality and support who also offers a fantastic price point for partners to maintain a healthy margin. This latest partnership supports Ingram Micro's aim to focus on new and innovative product ranges that will appeal to resellers and promote mutual growth.

David Beer, responsible for Business Development for Distribution at SY Electronics commented; "We have ambitious growth and expansion plans for our business during 2017, we see our strategic relationship with Ingram Micro as being pivotal in helping us reach our goals. In appointing Ingram Micro as one of our frontline distributors our exposure to System Integrators and resellers will elevate our range of AV integrated products to new levels.

SY has always been at the forefront of creativity & innovation. Our new range of HDBaseT extenders have been designed to be the slimmest in the world. Our products are manufactured using top of the range components and we have built a reputation within the industry for providing robust and high quality solutions.

Our AV range of extenders, switchers, matrices and control systems allows Ingram Micro to now offer their customers a comprehensive fulfillment package whereby all aspects for an AV solution can be sourced through Ingram Micro. The expansion of our distribution channel is perfectly timed to help capture and develop increasing business demands for collaboration and Digital Signage.

We are thrilled to be working with Ingram Micro as it further demonstrates SY's strength and commitment to providing world class AV technology solutions."

Add a Comment

No messages on this article yet

Editorial: +44 (0)1892 536363
Publisher: +44 (0)208 440 0372
Subscribe FREE to the weekly E-newsletter