Basingstoke, UK: COOP Denmark is launching its new mobile electronic loyalty solution across its entire chain of stores. Omnico’s software solution, omniEngage sits behind the COOP developed app enabling real-time customer bonus point calculations and targeted promotional activity.
COOP’s current mobile app ‘Bip & Betal’ (Beep and Pay), which is available in seven of their stores during a trial period, allows customers to scan items into their basket, then pay at the till via their device using Omnico’s omniBasket software, which is linked directly to the customer’s dividend, bonus wallet, or credit / debit card.
A new extension to the COOP built app from the initial pilot is the integration with the brands loyalty scheme, through the omniEngage software, with targeted promotions delivered straight to the customer via the app. Further enhancing the customer engagement, additional bonus points are also calculated based on their purchases. Previously customers had to wait until month-end or each quarter to receive the bonus, but through the use of omniEngage calculations are made in near real-time enabling customers to buy more immediately.
“The promotional aspect of the COOP app is creating a loyal and engaged customer-base for COOP Denmark, one that is rewarded with targeted and personalised bonuses,” said Mel Taylor. “Customers no longer want to rummage for cards to pay, or keep paper coupons remembering to use them at the till. They require fast, convenient and efficient omni-channel retailing options. At Omnico we build software products that do just that, enabling web sites and mobile devices to deliver exciting and compelling customer journeys.”
Bjorn Langhorn Lundt, Head of Procurement for COOP Technology Denmark, said “We have worked with Omnico for a long time on our various schemes and wanted to enhance this offering with the latest in mobile technology. To celebrate 150 years since COOP launched in Denmark we’re pleased to roll out this loyalty bonus scheme to our member customers.”
The COOP mobile payment app, currently available in seven stores, will be rolled out further in 2017, while the membership loyalty scheme is available from 1st October 2016.
Omnico has also provided a cloud-based promotion system to integrate with the legacy POS system currently in Fakta, the discount store for COOP Denmark, ensuring a new loyalty scheme for the stores customers.