Varlink now sells Zebra Technologies’ complete portfolio


Varlink, the York-based mobile computing and data capture specialist distributor, has announced that its contract with Zebra Technologies has been expanded and that it is now an Authorised UK Distributor for the complete Zebra product lines.

Since its inception in 2005, Varlink has successfully distributed Zebra barcode and ID card printers and latterly a range of industrial mobile computers. This major contract extension sees Varlink's product set expand to now include Zebra barcode scanners, mobile computers, tablets and wireless network solutions alongside its complete printer portfolio.

The addition of such a significant product portfolio not only allows Varlink's established and growing reseller-base to access a wider range of products than ever before, but the introduction of new innovative products such as the TC8000, ET50:55 tablets, TC70 touch computer and VC80 vehicle-mounted mobile computer by Zebra, further enhances the opportunity to generate incremental business in new markets.

Varlink comments that its UK market focus means it truly understands the nuances of challenges faced by UK-based System Integrators and Solution Providers, and it is this understanding and ability to work with partners to find the right hardware solution for them that has carved such a strong position in the specialist IT channel.

Mike Pullon, CEO Varlink, commented: "The expansion of our highly valued relationship with Zebra provides us with an opportunity to grow our mutual business by enabling UK System Integrators and Solution Providers with access to and support of Zebra's technologically innovative products."

John Kelly, manager, Channel Strategy and Programs, EMEA, Zebra Technologies, added: "The new PartnerConnect program is designed to address the needs of distributors, ISVs, and resellers, provide opportunities for growth, and meet or exceed customer and market demand. This extended partnership with Varlink demonstrates how Zebra's new partner program enhances access to a majority of Zebra's portfolio, delivering complete solutions that help our end customers' build their bottom line."

To find out more about Varlink contact 01904 717180 or visit

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