Sphere 3D Corp., a containerisation, virtualisation and data management solutions provider and parent company of Overland Storage and Tandberg Data, has announced encouraging initial results from its Microsoft Azure joint marketing campaign.
In-market tactics launched in late November 2015 were directed to a control portion, subset of its dedicated customers that use its SnapServer and SnapScale on-premise storage solutions. The campaign entices them to augment their existing solutions with Sphere 3D's SnapCLOUD - a cloud-based data storage product which is available from the Microsoft Azure Marketplace. The campaign has already resulted in over 100 SnapCLOUD customer deployments, meeting 40% of the target goal for the original 90-day period.
"This effort is designed to galvanise the inter-relationships of the various brands within the Sphere3D portfolio. We believe we will continue to gain traction through vertical integration of our distinctive capabilities that are designed to catalyze adoption of our products," said Eric Kelly, CEO of Sphere 3D. "Many of these same loyal SnapServer and SnapScale customers have also begun looking at our G-Series Cloud, application containerization solution, powered by Glassware 2.0, which is also available in the Microsoft Azure Marketplace."
"My organisation has been very pleased with the SnapServer product line and I view it as a trusted brand for reliability, data protection, and enterprise-grade performance," said Macon Barham, owner of a leading national insurance agency, based in Peachtree City, GA. "When we learned about the SnapCLOUD solution last month, with its ability to provision our unstructured data in minutes within the Microsoft Azure Cloud Marketplace, it was an easy decision to help round out our data storage infrastructure." He continued by stating, "I really like how the cloud approach allows me to control expenses by paying only for what we use; and if we need more we can quickly increase our capacity without taking on the IT expense or burden of build out and technical support."
Sphere 3D has a large customer base of SnapServer users, consisting of both Small and Medium-sized Business (SMBs), as well as large enterprises, that are seeking to augment their on-premise storage solutions with a hybrid cloud infrastructure. The SnapCLOUD offering in the Microsoft Azure Marketplace allows customers to easily deploy a cloud-based solution while recognizing the great benefits of flexibility, load balancing and security offered by Microsoft Azure.