WMA rises to gold partner status with Datalogic ADC

AIDC solutions provider, Datalogic, has announced that Weights and Measures Advice Ltd (WMA), a reseller specialising in complete scanning & weighing solutions, has been promoted to gold status within the Partner Advantage Programme.

"One of our key differentiators is our knowledge and experience of supplying solutions that are compliant with weighing instrument regulations,"explains Weights and Measures' Director Luke Williams. "In order to provide complete peace of mind to our customers that their systems are fully compliant, we need to work with a partner that has best in class technology and who will work closely with us to ensure that we have a thorough understanding of the products. Datalogic delivers on both levels."

A core product family for WMA has proven to be Datalogic's range of in-counter scanner/scales including the new Magellan 9800i. This full digital imaging multi-plane retail checkout solution is designed to increase throughput at the point of sale. In addition to state-of-the-art scanning technology the Magellan 9800i is also equipped with an All-WeightTM scale platter, to accurately capture the weight of larger items and is also fitted with ScaleSentryTM technology that detects items incorrectly placed outside the weighing area.

"We have been extremely impressed with the quality and reliability of Datalogic's products," continues Williams. "It's very refreshing to work with a manufacturer that can provide us with the level of access we need to fully understand the product. Datalogic's technical team has been instrumental in the growth of our partnership. As well as imparting their knowledge to our consultants, the team has always been very helpful and extremely responsive in dealing with any queries."

Weights and Measures already has a number of customers in the UK using Datalogic technology at the point of sale. As part of its advancement to gold partner status, WMA will receive increased sales and marketing support from Datalogic to generate leads for complete scanning and weighing solutions and encourage mutual growth for both organisations.

Mike Doyle, Regional Director UK and Ireland for Datalogic said, "Weights and Measures' progression to gold status within our Partner Advantage Programme is testament to the hard work, dedication, knowledge and focus that their team has demonstrated towards Datalogic's products. We look forward to continuing our partnership and driving the future success of both our companies."

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