BlackLine, provider of a cloud platform for finance controls and automation, has unveiled a new 'Channel Partner Programme' as part of its strategy to expand global distribution and meet surging demand among accounting and finance teams for BlackLine's solutions.
BlackLine provides a unified cloud platform supporting the entire close-to-disclose process, helping midsize companies and large enterprises strengthen controls, lower compliance risks and gain greater efficiencies and visibility across critical finance and accounting processes.
With intensifying global competitive pressures, a rapidly changing regulatory landscape, the growing complexity of financial processes, and heightened demand for clear visibility into balance sheet data, more and more companies are leveraging cloud-based tools and undergoing large-scale finance transformation projects in an effort to modernise their organisations.
Mid-market and large companies alike are developing new products, entering new markets and extending their geographic reach. Approaching the month-end close, Finance & Accounting must reconcile an increasingly vast amount of data—documenting that the account balances are correct.
While enterprise resource planning (ERP) and business intelligence (BI) systems collect, track and analyse business data, they do not automate account reconciliations and other critical accounting processes. BlackLine's Modern Finance Platform arms channel partners with a solution to offer clients that replaces manual spreadsheet-based processes and ensures enhanced data accuracy, visibility and control, while compensating the partners with upfront revenue and an annuity stream.
"BlackLine Channel Partners are seasoned consultants and experts in their fields who offer strategic guidance, deep technical skills and relevant expertise that extends our reach significantly and enables a much more rapid deployment of the BlackLine solution globally," said Chris Murphy, BlackLine's chief revenue officer. "By adding BlackLine to their product portfolios, our channel partners can provide their customers with a solution that will deliver visible ROI in a very short timeframe, while also providing the partners themselves with margins and incentives to help grow their business. We look forward to a very collaborative go-to-market approach with our Channel Partners."
BlackLine has signed on more than 25 channel partners to date in regions around the world, including North America, Europe, Latin America, Australia, Asia and Africa. Designed to help partners transform their business to fully capitalize on the revenue growth opportunity of the BlackLine platform, the company is offering a range of services – from business planning, sales, marketing and enablement resources to training, education and certification. The company has already begun implementing channel marketing, training and support services on a global level, so partners can quickly address the needs of their customers.
"BlackLine enables us to add to our core finance offering in the Cloud – providing a suite of solutions to automate key processes, such as account reconciliations, that complements and interfaces with the Oracle EPM suite, and in particular HFM and FDMEE, which many of our customers rely on," said Malcolm Brock, director at London-based partner Brovanture. "The compatibility of the BlackLine interface with Oracle EBS, Fusion and JD Edwards adds to the completeness of our offering in helping customers manage and begin to reduce the use of spreadsheets in their respective organisations."