Brother helps resellers to capitalise on market growth with two business colour ranges

As the number one brand in both mono and all-in-one, Brother is helping resellers capitalise on sales opportunities in the colour printer market with eight new business colour laser machines.

The L8000 range will cater for businesses that print up to 2,000 pages a month, while the L9000 range is designed for users printing up to 5,000 pages a month.

The colour laser all-in-one market is up 30% year on year, as businesses increasingly look for printers which offer low total cost of ownership rather than cheaper upfront purchase costs.

Brother's new business colour ranges offers a range of connectivity options, including wireless and NFC to enable users to print from cloud-based applications such as Apple AirPrint and Google Cloud Print. This will help resellers to further appeal to businesses using BYOD schemes.

The machines will also be added to Brother's MPS portal, offering the vendor's best ever click price and a better total cost of ownership than the market leader thanks to high duty cycles and new super high yield toners.

Stuart Mabe, product manager at Brother UK, said: "The colour all-in-one market is going from strength to strength, especially in the 21-35 pages per minute markets. We're seeing more and more businesses purchasing products that offer long-term value.

"97% of our existing customers would recommend Brother so we're in a great position to help resellers fully capitalise on the growth in the colour market.

"These new ranges have also enabled us to provide a much stronger cost per page and total cost of ownership than ever before and we believe they will be a key product in our MPS offering."

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