Citizen expands partnership with Sharp throughout Europe

Citizen Systems Europe is to expand its partnership with Sharp Electronics to include the entire European sales region of Sharp Electronics Europe. This will bring new European markets into a cooperation that has already been enjoying success in the Nordic countries.

Printer manufacturer Citizen has a partner in the form of Sharp, manufacturer of digital information technologies, which is strategically expanding its sales of cash registers and POS systems for retail and catering by also offering a range of modern printers. From February 2014, Sharp will also be selling Citizen printers bundled with Sharp cash registers and Open POS systems, throughout Europe. Where required, Citizen printers can also be incorporated into existing Sharp systems.

For both companies, the aim of the partnership is to expand their sales activities. Sharp systems with Citizen printers are now available from authorised Sharp dealers. To ensure simple installation, specially configured Citizen printer drivers will be preinstalled on all new Sharp cash register and POS systems.

"We are very happy that Sharp has a preference for Citizen printers", says Jörk Schüßler, European Marketing Manager of Citizen Systems Europe. "The package comprising the cash register from Sharp together with a Citizen printer is a lucrative combination for retailers with an eye on quality who also wish to keep sight of costs."

"Our partnership with Citizen is a forward-looking development of our product range," explains Torsten Kilian of Sharp Electronics Europe. "Our system is compact and efficient, and constitutes an attractive solution that we are now offering retailers all over Europe. We look forward to working increasingly closely with Citizen in other countries too and to distributing Citizen printers in further market segments."

The following Citizen printers are now available for use with Sharp cash registers:

• CT-S310II (with additional RS232 cable for Sharp cash registers, UP-35 series, and Open POS systems

• CT-S651 (excl. power supply, incl. USB interface and powered USB Y-cable for Sharp RZ-X750 series

• CT-S851 for universal application

• Other Citizen POS units and mobile printers on request