Avention announces partnership with Salesforce.com CRM Alliance partner akaCRM

Avention, Inc., a transformative sales enablement and business information solutions provider, has announced a partnership with akaCRM, a provider of professional services for Salesforce.com and Force.com Cloud customers. akaCRM customers will now have access to experienced industry consultants specialising in Avention system implementation and training. As a Salesforce.com partner-based solution, Avention’s real-time, actionable B2B data delivers the highest quality business information needed to enhance productivity and increase efficiency for professionals across all levels of an organisation.

“Our partnership with Avention provides our Salesforce.com customers with an effective integration tool that guides them on how to use valuable B2B insight,” said Brent Mellow, CEO of akaCRM. “By offering Avention’s services, we will be able to address client needs surrounding intelligent prospecting, catching and interpreting business signals and establishing ideal profiles that complement the CRM functionality and drive growth.”
Access to Avention solutions through akaCRM, which is currently available, will provide users with vital information at their fingertips by harnessing the power of big data in a platform that thinks the way businesses do, all with the ease of use and flexibility from alignment with Salesforce.com. akaCRM customers now have access to consultants, system implementation and training for the core capabilities of Avention Conceptual Search℠, Avention Business Signals℠, Avention Ideal Profile℠ and Avention SmartLists℠ within their day-to-day tasks.
“The Avention partnership with akaCRM is a natural alignment for us,” said Jim Tinney, director of channel sales at Avention. “Avention’s integration with Salesforce.com is one of the key functionalities for its users. The team of experts at akaCRM, as a premiere CRM Alliance Partner for Salesforce.com, will help its clients identify and meet the needs of their customers through actionable, real-time data mining and analysis, boosting the efficiency of employees across an organisation.”

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