BlueStar UK 'Lunch & Learn' events unite resellers and vendors for education, training and networking

BlueStar, the global distributor of ADC, Mobility, Point-of-Sale, RFID, Digital Signage, and Security Technology Solutions hosted three exclusive 'Lunch and Learn' sessions on the 10th, 11th and 12th September at the Motorola EMEA head office in Basingstoke, Old Trafford Football Stadium in Manchester and Pride Park Football Stadium in Derby respectively. BlueStar created these 'Lunch & Learn' sessions to provide opportunities for Value-Added Resellers to discover new solutions from channel manufacturers and create new partnerships to fuel business growth. These small interactive events give the Value Added Resellers and manufacturers a great chance to carry out valuable networking and also allows the Reseller to come face to face with the manufacturer.

The three locations across the country allowed Value-Added Resellers to attend their most local session and eliminated the familiar problems of high travel costs and excessive time out of the office. They were offered an exclusive insight on the upcoming products and services from Zebra and Psion and were also informed of the latest Psion/Motorola Integration news. "The interactivity of the 'Lunch & Learns' allow us to spend quality time with a number of Value Added Resellers under one roof. The networking time allows them to ask us about any opportunities that they may have related to our presentations." said Mike Willett, Psion Distribution and Channel Manager for Motorola Solutions UK Limited.

The short, snappy nature of the 'Lunch & Learn' events has become a huge hit with resellers as they only require attendance for the morning and lunchtime meaning that attendees can be back in the office for the afternoon. "I thought the event was great in terms of it being relevant and informative. Whilst I'm very familiar with Zebra, it was interesting to learn what development have been made on their own support contracts and that in particular interests me very much." said Paul Woods, Barcodes for Business Ltd. "All in all it was very educational and that's what I personally like to gain from these experiences rather than sit and listen to people talking about things that are already common knowledge." He added.

The second in a series of 'Lunch & Learn' events to be hosted in the UK, the Zebra/Psion Lunch and Learns brought vendors and resellers together with the BlueStar team. "Together, BlueStar, Zebra and Psion created an interactive, informative and to the point atmosphere in which the Value Added Resellers benefited from extremely." said Rob Collins, BlueStar UK Marketing Manager. "We are very pleased with the success of these three events as they have led to a range of different opportunities for ourselves, the manufacturers and the resellers. The laidback and interactive nature of the events allowed us all to carry out valuable networking and strengthen current and potential business relationships. The format of the event has really become a hit with our customers and we plan to carry out more of these events in the future. We would also like to thank Zebra and Psion for their excellent support." said Jayesh Batavia, BlueStar UK Sales Director.

Along with its focus on industry education, the half-day 'Lunch & Learn' events provided some exciting venues for vendors and VARs to meet and network, developing new relationships to grow their businesses in 2013 and beyond. "The 'Lunch & Learn' format allowed Zebra to meet a range of different resellers, some that we already work with and some that are new names to ourselves. The extra networking time, combined with the small, interactive group allowed me to talk to all of the resellers individually over the three days and find out about any projects that they may have where they can integrate our products. This along with the chance to present to a small group was ideal for Zebra to showcase what we can offer as a company." said Chris Guest, Channel Account Manager, Zebra Technologies.

Watch out for BlueStar UK's RFID Education Days which will take place before the end of the year. To register an interest in these, contact your Account Manager now. Further information on these events is coming soon...

The BlueStar 'Lunch & Learn' events are part of BlueStar VARTECH Educational Series of events, specially designed in the aim of creating sharing learning experiences between Value Added Resellers and Valued Vendors.

About BlueStar

BlueStar is a global distributor of solutions-based ADC, Mobility, Point-of-Sale, RFID, Digital Signage, and Security technology. BlueStar works exclusively with value-added resellers, providing them with complete solutions, business development and marketing support. The company brings expertise to the market, offers award-winning technical support and is an authorized service centre for a growing number of manufacturers. BlueStar is the exclusive distributor for the In-a-Box Solutions Series , delivering hardware, software and critical accessories in one bundle with technology solutions across all verticals. For more information, contact BlueStar at +44(0)1785 218500 or visit


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