Ruckus Wireless, Inc. has announced that Infinigate, the technology solutions distributor, is extending its marketing efforts for the full range of Ruckus Wireless Smart Wi-Fi products to now include Norway, Sweden, Denmark and the United Kingdom. These efforts expand the successful relationship the companies have built in Germany, and establish the opportunity for Ruckus Wireless to partner with Vigil Software, an Infinigate Group company, to further serve the United Kingdom market.
"With the future being tagged increasingly as a Wi-Fi one, and considering the uptake of mobility and the use of technology, these countries are important ones for Ruckus Wireless," said James Calderbank, EMEA Enterprise sales director for Ruckus Wireless. "As such, choosing reliable and expert distributors of our Smart Wi-Fi solutions has been a key priority for our business. With excellent local distribution infrastructures, and a motto of 'helping our customers to help their customers', Infinigate was an easy choice for this partnership."
Connectivity in today's market is essential for enterprises of all sizes to effectively conduct everyday work tasks and is no longer viewed as a nice to have option, but rather is now a business necessity. Through investment in fibre optic cables, all countries are seeing a much needed increase in their broadband connectivity and capacity, and with this comes ample opportunity, one being the implementation of Wi-Fi technologies which offer a connectivity option that is convenient and reliable. Continues Calderbank: "We hang our company hat on our Smart Wi-Fi technology – one that extends the range of Wi-Fi signals and automatically adapts to environmental changes. This results in Wi-Fi connectivity that, for the first time, reaches farther and is inherently more reliable – which is exactly what businesses today require."
Through this partnership, Infinigate will increase its participation in the Ruckus Wireless channel partner programme as a value-added distributor – designed to assist partners in growing their business and increase profitability. Ruckus Wireless is dedicated to offering their channel partners the necessary training and resources required to provide them with the correct sales and marketing tools needed to introduce Smart Wi-Fi technologies to customers.
Alex Teh, Joint MD at Infinigate UK, said: "Infinigate is extremely selective regarding our trading partners, and as a result, we have established a first-class track record for stable and consistent product and service supply. We are pleased to add Ruckus Wireless to our list of partners and look forward to working with this brand in several countries in Europe, delivering Smart Wi-Fi solutions that will truly change connectivity on this growing continent."
"Together, we believe that this partnership will serve the business landscape in meeting their connectivity needs of today and the future, and are pleased to have Infinigate on board to assist us in meeting our goal. With our expertise in Wi-Fi and Infinigate's knowledge and resellers database, we look forward to the outcomes that this partnership will bring," concludes Calderbank.