Maxatec announces new Partner search in EMEA

Maxa Technologies (Maxatec), a value-added supplier of specialist IT hardware, is embarking on an aggressive search to expand its partner network .

Established for over 40 years, Maxatec is on the hunt to expand its partner network in Eastern Europe, the Middle East and Africa. The company is keen to develop long lasting strategic partnerships in these territories.

A dynamic, pan-European technology distribution company, the Maxatec portfolio includes receipt and label printers, mobile computing products and EPoS equipment. Maxatec is hoping to attract new local country partners to take on its range of specialist equipment.

Unlike many other distributors, Maxatec presents a range of high-quality, high-performance products that are produced by lesser known manufacturers. The word 'differentiation' is often used but not always defined. Maxatec believes that the range of products it carries enables local country partners to offer their customers a portfolio that can deliver differentiation by way of limited competition, products not being made available through mainstream channels, and higher margins boosting profitability and longer term investment for growth.

Maxatec also stands behind its partners with an experienced technical team. Providing both pre and post-sales support, the technical services department deliver a range of professional services to customers. Investment in new Helpdesk software ensures easy tracking of enquiries, and close long-term relationships with all suppliers enable Maxatec to provide deeper and more knowledgeable technical support than would normally be available. Additionally, Maxatec's flexible, communicative and responsive approach raises its service levels further.

Leading the search for new partners is Export Sales Manager Antoine Ngono, who stated: "We are looking for new partnerships in new territories. There are certain brand names available in the market today that have plenty of demand, but offer little return or margin to the reseller. We specialise in supplying advanced technological solutions and we believe that businesses can really differentiate themselves by offering our innovative and reliable product range. We've had plenty of success in Western Europe, now is the time for us to drive further afield and build new partnerships in new territories."

Maxatec's Managing Director, Andrea Percival added: "We have been active in Western Europe for over 20 years. It is therefore the natural next step to also penetrate further afield into Eastern Europe, as well as the Middle East and Africa by teaming-up with a select group of solutions partners in these territories. We are fully geared to support new partners through marketing support, technical backup and fast delivery etc. Our online helpdesks are on hand to provide all the assistance required, as are our highly knowledgeable foreign-speaking support staff. There are highly attractive margins to be had through the sale of the solutions we offer; such as mobile computers, specialist printers and EPoS systems etc. Maxatec is very much focused on providing partner support both pre- and post-sales; and this has proved to be a highly successful strategy for a number of years. Look on our website and you can see the recommendations we have from partners that recognise the value in this full service model. Maxatec is also committed to forming long-term working relationships with any new partner we recruit. We look forward to talking with prospective partners in these new territories over the coming weeks and months."

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