Midwich release technology solutions guide for healthcare market

Midwich, the trade-only UK distributor of technology solutions, has produced a new brochure for resellers aimed at highlighting the potential opportunities in the healthcare market. The healthcare solutions guide showcases the latest technology that can help healthcare providers cut costs, simplify processes and improve time management, while identifying opportunities for resellers to grow their business and maximise profits.
At this year's NHS Confederation conference, health secretary Andrew Lansley told how technology will play a major role in shaping the future of healthcare, specifically through supporting service change. With this in mind and with the healthcare sector as budget-conscious as ever, the key to health providers' financial-management lies in investing in technologies that bring a more streamlined and cost-effective service to their patients.

The constant drive towards efficiency is vital to the healthcare market and there are a host of technologies to help achieve this; rugged tablets, monitors and touchscreens can assist both practitioner and patient; training is supported by interactive learning, the latest security measures are always of utmost importance, while quality and reliable printers are a must for any healthcare provider.

Furthermore, innovations in technology have opened the floodgates to a whole new world of applications. In particular, new developments in scanning and barcode technology can be used to great effect in patient and record management, while digital signage can be used to inform, entertain as well as to generate revenue from advertising. Also, as highlighted in a recent Guardian article, is the appearance of surgeries using remote consultations and 'telehealth' – a great example of how new AV and monitoring technology can save both time and resources.

Understanding this potential in healthcare, Midwich has put together its solutions brochure to illustrate the exiting possibilities to resellers and installers. Whether in surgeries, waiting rooms, training rooms, hospitals or dentists, there are technology solutions to meet every need.
"Midwich is focused on helping resellers present a comprehensive range of solutions to their customers," explains Midwich Managing Director Stephen Fenby. "As with our 'Cool 4 School' guide for education, the Healthcare Guide is another innovative approach to product marketing, developed to help maximise resellers' business potential by highlighting the total-solution opportunities within the market.
"In this way, it demonstrates to resellers how, through Midwich, they can offer all the devices, connectivity and technical expertise necessary to fully equip and meet the needs of healthcare providers."

To see this technology in action, Midwich is complementing the brochure with a vertical solution area at the Technology Exposed show on the 19-20 September. The healthcare area will showcase the latest technologies and their applications in a simulated 'real-world' healthcare environment. There will be experts on hand to discuss the possibilities and products on display.

To assist resellers in making the most of the healthcare opportunity, resellers can rebrand this guide to send on to their customers to give them ideas too. By contacting Midwich's marketing team, resellers can have their own company name and contact details featured on the brochure to assist with their own marketing strategy. Call Leonie McPherson on 01379 647596 or email leonie.mcpherson@midwich.com for more details.
A PDF of the healthcare solutions guide can be downloaded from www.midwich.com/healthcare2012

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