Brother helps resellers capitalise on BYOD trend with new wireless label printers

Brother has launched two new WiFi enabled wireless label printers and a labelling app, which allow users to print from a range of devices, giving greater flexibility and supporting the growing use of cloud technology and BYOD schemes.
The labelling market is continuing to expand and Brother has seen an increase of over 70% in labeller sales between 2009/2010 and 2010/2011, making it a key product for reseller investment.
The QL-710W and QL-720NW enable users to connect wirelessly and print address labels directly from Microsoft Word, Excel and Outlook. Brother is also launching the i-print and label app, so labels can be printed directly from Apple and Android devices. In addition, the QL-720NW offers network connection, so the labeller can be accessed by anyone on the network, saving them time as there is no need for them to install drivers.
With speeds of 93 labels per minute, an autocutter and continuous tape, the machines enable users to print quickly, making them ideal for office users who need to print large quantities of labels. Also, the cost per label for the printer is more than 25% cheaper* than equivalent competitor brands, making the machines a good option for budget conscious businesses.  
Stuart Mabe, product manager, said: "The BYOD trend and the expansion in the labelling market present an exciting opportunity for resellers. Our wireless label printers and labelling app enable resellers to exploit this opportunity and expand their offering to the office market.
"At a time when we are growing our share in the label printing market, our new feature-packed machines demonstrate our continued investment in labelling."
The PT-Editor Lite LAN software can be installed on a network drive and then all users with access to the drive can print without the need for a full software and driver installation, saving time in busy offices.
The latest 'label collection' feature includes a range of pre-designed commonly used labels that can be used at home or at the office, such as labels for visitor badges, bar codes and CDs. To save time, users can download the label designs which create a professional touch at an affordable price.
The machines and app will be available from this month (July).
*based on standard address labels and web pricing (labelzone)

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