Isobar Mobile and Indigo develop new mobile platform

Isobar Mobile and Indigo have co-developed a mobile technology platform, Chorus, that connects mobile devices to play fully synchronised audiovisual content. The technology is said to provide much potential for brands to engage with large-scale audiences by encouraging them to form part of a memorable shared experience. The Chorus platform delivers two distinct experiences 'Chorus EVENT' and 'Chorus WALL'.
 
Inspired by the tradition of holding alighter up at a gig, 'Chorus EVENT' will transform event audiences into a mesmerizing audiovisual 'Mexican wave'.  Event and concert-goers can simply download the mobile app to be part of a unique shared experience that synchronizes content and graphics on their handsets while they hold them aloft.
 
After activating their handset, each users phone display will act as a 'digital flame' as Chorus technology synchronizes each handset into a stunning visual sea of light. The application can be programmed to display logos, words or images in different colours, all synchronized to the tracks being played by the artists.
 
Chorus can also sycnchronise the audiooutput of users mobile handsets, allowing the audience to play songs or elements of songs (i.e. drums, guitar vocals) together in harmony.
 
Chorus WALL utilizes the same remote animation technology on a smaller scale to create a fixed wall of animationacross multiple handsets. Used in shop window displays or at sporting events, the wall of phones becomes an eye-catching way to capture consumers' attention.
 
Christopher Smith, Managing Director of Isobar Mobile said: 'Chorus is the first project from Isobar Mobile's innovation stream, which is designed to create ideas that inspire and push the capabilities of new technology. We're incredibly excited about Chorus' potential to shape the way brands and music artists interact with large crowds. In collaboration with the Sound Experience agency Indigo, we wanted to enhance the shared audience experience at events and provide brands with a completely new, high-end customer experience that enables fans to be part of something.'