Synergix, the auto-ID and barcode division of the UK trade-only distributor Midwich, has signed an agreement with Brother to distribute the PocketJet (PJ) range of mobile printers.
Mobile printers are being used by more and more modern businesses as a means of increasing worker productivity and consequently improving customer satisfaction. They are recognised as an important tool in the field worker's apparatus as they offer freedom and mobility, minimise the need for follow up and communication back to the office, and they enable sales people to close deals on site while the customer's interest is still high.
The PJ 600 is a rugged and durable mobile printing solution producing A4 sized prints at a fast 6ppm and capable of a resolution of up to 300dpi. It is, therefore, perfect for printing documents where more detailed information is required, such as invoices, service reports, and delivery notes. And with a full range of accessories available, PocketJet can be tailored to exactly meet the needs of the user.
A truly mobile solution, it can connect to PDAs, smartphones, tablet PCs and laptops via USB or Bluetooth, and can be mounted in vehicles. Because the PocketJet is a thermal printer, it can be mounted in any orientation without the risk of spilling ink. It also means that the user is spared the inconvenience and added cost of purchasing ink, toner, or ribbons. Another advantage, that users of PocketJet range have found is that thermal printing is ideal for in-vehicle use as it is less susceptible to fluctuating seasonal temperatures and humidity extremes.
The Brother PJ 600 has been designed with several vertical markets in mind. Used in field sales, the user can print invoices, quotations, financial plans and contracts without having to communicate back to the office, giving them more time to visit customers. In field service, mobile engineers can increase overall efficiency by issuing invoices, and service reports on the spot. For logistics and delivery businesses, the PocketJet can help busy delivery drivers by quickly printing order sheets, and delivery notes. Also useful in the fields of public safety and emergency services, the PocketJet reduces the potential for clerical error in the production of citations, incident reports, patient reports and warning notices.
Jonathon Francis, business manager at Synergix, said: 'This further strengthens our partnership with Brother. The PocketJet range of mobile printers are niche products that require specialist focus from both Synergix and the reseller channel. Those who invest their energy in theses products will be rewarded, via good margin retention and first class support from Brother.
'Building on Synergix's strengths, this partnership gives us the opportunity to attack the various mobile workforce markets, also allowing us to form some alliances with the handheld terminal vendors. With Brother's strong heritage in the PCT sector, this market can be an instant win for all concerned.
'Following an incredible sales year for its business, Brother's commitment and focus on these new products only breeds confidence that working together we will take these products to more resellers, and via them, reach more end-users. I urge all resellers to speak with the Synergix sales team and find out more about this exciting opportunity.'
Phil Jones, UK country head for Brother UK, commented: 'The changing way that businesses are accessing and printing information presents a huge opportunity for Synergix and its resellers. Public and private sector businesses continue to look for ways to be more efficient, as well as keeping with dispersed workforces as productive as possible.
'Working with our customers, we've developed an in-depth insight into the mobile print market with a sound understanding of their needs, requirements and end uses of the products for each target industry. The PocketJet range provides teams with the ability to produce high quality results. They are designed to equip field-based workers with the right mobile technology solution to dramatically improve productivity and customer service. By eliminating the need to return to the office to print out important documents such as invoices, quotes or notices, more transactions can be completed each day, order errors or issues can be reduced and customers get a faster, smoother service.'
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