BlueStar expands channel tradeshow offerings with all-new VARTECH UK 2012 event

BlueStar, the global distributor of ADC, Mobility, Point-of-Sale, RFID, Digital Signage, and Security technology solutions, is adding a new location to its VARTECH channel tradeshow offerings with the all-new VARTECH UK event in March 2012. Vendors and value-added resellers will be able to develop and grow their relationships, and take advantage of one-on-one product demonstrations, educational seminars and workshops presented by industry experts.
"We added the United Kingdom to our European region late in 2011," said Mark Fraker, Vice President of Marketing at BlueStar. "VARTECH is the ideal event to introduce BlueStar to the region, and inform our partners about BlueStar's unique value-added services." This one-day tradeshow will feature all the elements vendors and VARs have come to expect from VARTECH: networking and business development on the CodeZone show floor, premiere educational and training opportunities, and the potential to drive incremental new business throughout the year.
Scheduled for Wednesday, 21 March 2012 at the National Motorcycle Museum in Birmingham, VARTECH UK is the ideal opportunity for vendors and regional VARs to connect with one another on an individual level and get the latest channel and industry information in a single, cost-effective day of networking and education.
"Joining the BlueStar family, we had to develop a way to nurture relationships with our UK vendor and VAR partners, and there's really no better way to do that than through a VARTECH event," said Sally Holdcroft, General Manager of BlueStar UK. "The UK has never seen any kind of channel event or tradeshow like VARTECH before. We encourage all UK resellers to attend and find out what a difference BlueStar can make in growing their business."
For more information or to register for VARTECH UK 2012, visit

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