Sato sponsors major German retail event

Sato International Europe, the Automatic Identification and Data Collection (AIDC), barcoding, labelling and EPC/RFID solutions provider, is sponsoring the major event for decision makers in the retail and industry sectors EHI Technologie Tage 2011 - in Germany, where it will also be showcasing its range of solutions for the retail market.

Having already delivered impressive efficiency savings for many top retailers, Sato is ideally positioned to offer cost effective solutions for all sizes of business, from smaller independents, right up to the largest retail operations. Sato's range of retail solutions offers high impact, high visibility labels combined with quick and easy to use systems that increase accuracy and marking speed for applications such as price markdown, shelf edge labelling, tags and self-adhesive labels, stock taking and promotional labelling.

Studies have shown that nearly 40% of retailers now facilitate their markdown needs manually with hand written markings and some dedicated sales floor staff to this task. Manual markings are not a visually pleasing procedure. They diminish the stores branding and increase the potential for employee mistakes and loss in profitability. Sato's new TG3 printer, which will be on show at the EHI Technologie Tage, will help retailers enhance the customer experience and allow for accurate inventory management, sales accuracy, and improved employee productivity.

Designed and built especially for retail industry applications, the TG3 is ideal for tagging and labelling apparel, accessories, house hold goods, furnishings and much more, because it enables retailers to create brand identity awareness by producing high quality, attractive tags that may include brand name, brand logo, brand tagline, product ID, company URL, etc. Users can also create tags or labels to display price, price markdowns, inventory clearance items, product Stock Keeping Unit information, Price Look Up information, product origin, and size/style/gender ID.

Also a versatile solution to the various retail industry demands, Sato's DR3 printer is suitable for applications such as label and tag price marking and markdown, accessories and apparel tagging, baggage tags and admission tickets. Fulfilling all multi-purpose tagging needs, tags can be printed up to 0.28mm or 0.011" thickness. The tagging and labelling opportunities with the DR3 are endless.

Sato's latest innovation is the lightweight and portable TH2, which is suited to both the retail and Quick Serve Restaurant (QSR) environments particularly due to its powerful price markdown functionality. Using the user-defined database, which can easily be downloaded to the unit's SD card or accessed via the LAN, price calculation responsibilities are removed from the staff on the shop floor while they are still able to implement a sale at short notice to clear end of line or perishable products or to improve inventory flow. Integrating with any handheld scanner, the TH2 can print WAS and NOW prices with percentage discount information set automatically onto a tag or label.

The TH2 is also able to operate within a temperature range between 0 and 40C and has an anti-microbial coating. With its internal real-time clock the TH2 enables users to adhere easily to food preparation and labelling legislation as it simply calculates and prints onto labels the pull, thaw and use by dates (and times) for products stored in its user-specific database without the possibility of operator error. Other food industry applications include ingredient labelling and shelf labelling.

Sato's experts will be present at EHI Technologie Tage 2011, to demonstrate these products plus many others in addition to systems and solutions for various retail applications. They will be able to give practical advice on how to transform your company's labelling and DCS solutions. 

*EHI Technologie Tage 2011, Congress Centrum Nord, Koelnmesse, 8-9 November 2011.

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