Accurate international address data is crucial for business, says Honeywell

Gas detection equipment firm BW Technologies, by Honeywell, says maintaining accurate address data from across the globe is crucial for international business. The company uses international address auto-fill and validation from Postcode Anywhere, installed within Salesforce CRM, to maintain contact data accuracy from across the globe.

CRM Coordinator Donald Edwards said: BW Technologies has a diverse customer reach, with over 80 field sales managers in a wide range of geographical territories. We needed data that would be consistently effective across a range of international territories with differing address formats.

As users of Salesforce CRM, we initially chose Postcode Anywhere to meet these needs because it was listed on Salesforce.coms AppExchange. We also required a sophisticated customisation to assign our field sales representatives to a specific enquiry. By using geographic coordinates, Postcode Anywheres developers built and integrated an intuitive solution directly into our CRM application, which sends the correct sales enquiry to the relevant operative. Now, prospects are handled quickly and efficiently and are tracked throughout the entire enquiry to conversion process.

We have confidence in the integrity of the data we receive, which is really important to us. There are 240 countries in the world and we have a market presence in nearly all of them. With over 120 different address formats and 6,000 languages, not having to manage and update our data amounts to huge savings in resources.

Our sales personnel can respond immediately to new leads, with the potential to increase enquiry-to-conversion ratios. It also means that our CRM is populated with completely accurate data which is an extremely valuable asset.

Postcode Anywhere has always offered free support. But the great thing about it is we never need it. The job they do in the beginning is just so good. Our sales managers save a lot of time at the front and back end of our CRM system. Postcode Anywheres international addressing product is unbelievable. I rave about it all the time. And Im not joking, its perfectly true!

Postcode Anywheres managing director Guy Mucklow said: Capturing and maintaining accurate address details is a lot more difficult for companies operating internationally than for those operating solely in one country. All of the problems and inconsistencies inherent to one address dataset, one language, and one culture, become multiplied to an unworkable degree with several address formats and many countries.

Postcode Anywheres international offering solves all of these problems in one piece of software, under one simple licence, to enable international businesses to cut costs, improve efficiency, and take advantage of all of the benefits of clean address data, worldwide.

BW Technologies has sales offices around the world, including the United States, Europe, the Middle East and Australia. British Petroleum, Shell, Paris Fire Brigade and the US Coastguard are just a few of the emergency service providers that save hundreds of lives by using BWs technically advanced equipment.

For more information about Postcode Anywheres range of contact data software, including international address management for ecommerce and on the Salesforce AppExchange, please visit


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