Handheld expands its global reach by opening an Asia-Pacific subsidiary in Sydney, Australia

Handheld Group of Sweden has announced the opening of Handheld APAC Pty Ltd., in Sydney, Australia. The new subsidiary will provide sales, marketing and support services to Handheld's business partners in the Asia-Pacific region, supplying rugged mobile computers through an expanding partner network in the fast-growing region. Besides offering a local presence to current partners, the Sydney office will also serve as the company's springboard into Asian markets.
 
"As a company with a global focus, we seek to expand our reach to serve the growing world market for rugged mobile computers," says Jerker Hellstrm, CEO and Chairman of the Handheld Group. "We continue to build a worldwide network of partners that offer the highest level of support, service and industry knowledge to our broad product lineup and our Sydney based subsidiary will provide a strong resource as we expand our presence across the Asian market."
 
Christian Lfvendahl, a former graduate of the Handheld Group's International Management Trainee Program, has been appointed Managing Director of Handheld APAC Pty Ltd. Previously Lfvendahl has focused on the Asian market while he also held a key position at the Handheld US subsidiary, where he successfully managed diverse business development projects and contributed to the rapid growth of Handheld US.
 
Lfvendahl brings strong connections with the region to his new position, with several years of experience and a Master's Degree in International Business from the University of Queensland in Brisbane.
 
"I'm very excited to be part of the efforts to bring Handheld and our extensive product line into the Asia-Pacific market," says Lfvendahl. Our diverse product line gives our customers more options to manage their mobile workforce effectively and efficiently. The opening of a subsidiary in this region will provide our APAC partners a resource that's close to them and familiar with the particular needs of their market."
 
Handheld APAC commenced business this month (February 2011), and will be located in Sydney, New South Wales, Australia.