Brother makes dreams come true for reseller

Technology specialist Brother is helping a valued reseller work towards a long-held dream after she won the top prize of 10,000 in the company's Big Ambition prize draw. Kellie Russell (32), a Premier Account Manager for Misco, entered the prize draw when Brother visited her office as part of the BIG Ambition Roadshow, where sales teams were given advice and training on Brother's colour range including the new colour laser printers and all-in-ones.

Kellie plans to use the money to pay for IVF treatment, after struggling to conceive naturally for some time. Kellie said: "I'm absolutely over the moon to win the Big Ambition prize this has made a fabulous start to 2011. The prize will enable us to bring an important personal dream to life."
The Brother Big Ambition Roadshow, designed to help resellers and distributors boost sales and revenue of the colour printer range, visited 18 destinations across the country between October and November this year. As well as also getting the chance to enter the prize draw, successful partners were rewarded with on the spot prizes of up to 250.
Phil Jones, sales and marketing director at Brother UK, said: "We'd like to congratulate Kellie on her win and are delighted that she will be investing the money in such a worthy and life changing venture.
"The Big Ambition roadshows were a huge success and a fantastic fun way to demonstrate to our channel partners that they're always at the centre of our sales and marketing strategy and that we consider their hard work extremely valuable.
"Feedback from our channel partners has been extremely positive and staff have reported a great buzz on the salesfloor. With the new ranges we've just launched, we're in a really strong position, particularly in the colour market where we've now established ourselves as a major player."

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