Lexmark International, Inc. has reinvigorated its Channel Value Programme (CVP) geared towards its UK partners. The refreshed version is based on a two-tier programme for active partners and a dedicated web portal for all dealers. With this new structure, Lexmark wants to reward those partners, who want to play an active role in driving sales. The Lexmark Channel Value Programme is a progression-based programme and the following Premium Partner and Expert Partner levels are offered exclusively to dealers based on their sales activities.
Lexmark Premium Partner
This level of partnership enables partners to have support from the Lexmark telesales team, access to the Lexmark Loyalty Rewards, exclusive partner promotions, Product Launch Offer, and eligibility for the Lexmark Special Bid Programme.
Lexmark Expert Partner
This is the highest level of partnership and will give dealers access to all benefits received at Premium status, but additionally, have a dedicated account manager, attractive bonus plan, access to the Solution Center to propose customised solutions to their customers, and the possibility to become certified as a Lexmark Value Print Partner to sell click contracts.
All dealers are being encouraged to register on the new and improved Lexmark PartnerNet. Here, they can gain instant access to sales-specific product and channel promotions information, as well as have the opportunity to receive details ahead of the competition regarding upcoming offers and promotions. They can also gain access to high resolution images, product descriptions and logos which they can integrate into their marketing materials directly.
Dealers simply require a valid VAT number to sign up for access to this portal and can then begin to reap the benefits of Lexmark's resources. Premium and Expert Partners will have full access to all areas of the site.
"We launched the CVP in 2008 and have seen partners progress rapidly, gaining extra value-add in the reward schemes we have traditionally offered," comments Steve Purdy, country general manager at Lexmark UK. "The programme is well established, seeing an increase of over 80 per cent year on year of SME business since 2009. The objectives behind the programme are to give dealers access to all the materials they need to drive home increased profitable margins, and also to enable us to provide a better service to key partners as they grow both their relationship and financial investment with Lexmark."
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