BlueStar to distribute SIIG A/V and digital signage products

BlueStar has announced a new strategic partnership to distribute the complete line of SIIG A/V and digital signage connectivity products. BlueStar will distribute SIIG's products throughout the US and Canada. This partnership will bring a new portfolio of connectivity products to BlueStar's base of point-of-sale resellers.

For the last 25 years, SIIG Inc. has been a leading player in IT and A/V connectivity solutions manufacturing. The company's premier product lines include Serial ATA and Ultra ATA Controllers, FireWire, USB and legacy I/O adapters; all of which bridge the connection between computer systems and external peripherals. SIIG has expanded on its leadership status through the addition of A/V and digital signage connectivity solutions. The solutions revolve around the switching and the distribution and A/V signals over Cat5/6. Products include matrix switches, distribution amplifiers, extenders, converters, splitters, cabling and more.

"BlueStar is excited about our new partnership and channel distribution opportunities with a leading manufacturer like SIIG Inc.," said Gary Childress, BlueStar Director of Digital Signage Solutions. "With a full product line of IT and A/V connectivity solutions, SIIG is a perfect fit for our value-added approach to providing product bundles and end-to-end solutions. With our established point-of-sale dealers in the retail and hospitality markets, and our growing network of digital signage resellers, BlueStar is well poised to maximise this distribution for the benefit of our partners throughout North America and in global markets."

BlueStar will add SIIG's products to its digital signage bundled solutions and pro A/V connectivity peripheral packages, which include commercial panels, media players, mini-pc's, flat panel TVs, mounting solutions and network extenders, and a variety of content management software solutions.

"We are excited to begin our partnership with BlueStar," said Mike Woodmansee, SIIG's Director of Sales and Marketing. "Our relationship with BlueStar gives us the opportunity to expand our presence with digital signage connectivity products to BlueStar's unique base of POS resellers. BlueStar is a leading global distributor and we are pleased to have them as part of our distribution family. We look forward to a successful partnership."