Datalogic Scanning announces joint marketing agreement with RocketBux

rocketbuxContinuing to leverage the rapidly expanding mobile commerce and marketing trends in retail, Datalogic Scanning has entered into a joint marketing agreement with RocketBux, a white label mobile marketing services provider. With over 2.4 billion active users worldwide and 10 times as many consumer access points as the wired internet, the mobile marketing industry is positioned for unprecedented growth. These statistics are not lost on retailers, payment processors or loyalty companies who are eagerly adopting services to take full advantage of this new, high-growth channel.
Datalogic Scanning and RocketBux began working together in 2008 by deploying several mobile commerce pilot programs utilising Datalogics new imaging-based POS barcode scanners and RocketBuxs suite of mobile commerce tools, which includes barcodes that are generated by mobile phones. Datalogic Scanning selected RocketBux because their solutions are simple to use and require no special downloads or applications.
RocketBuxs barcoded products work extremely well with Datalogics exclusive Illumix Intelligent Illumination Technology, which enables retailers to quickly and easily read barcodes from mobile phones without any cashier or user intervention at the POS. They also use superior, patented bar code optimisation technology with either 1D or 2D codes. Both companies agree these features are necessary to achieve the broadest adoption rate among consumers.
We are very pleased to expand our relationship with RocketBux, said Datalogic Scannings President and CEO, Bill Parnell. Their mobile commerce expertise combined with our renowned data collection devices are a tremendous asset for our customers interested in mobile commerce technology.
According to Walt Granville, VP of Sales for RocketBux, Datalogics broad imaging product line and vast experience within the auto ID space has really helped us refine our portfolio of mobile solutions.
FMI 2010 marked the official kickoff of the partnership between Datalogic Scanning and RocketBux. Representatives from RocketBux demonstrated their unique mobile marketing products at Datalogic Scannings booth and, in conjunction, Datalogic featured a preview of the worlds first single plane scanners with imaging technology, the Magellan 3200 VSi and 3300 HSi, as well as the Magellan 1100i imaging-based presentation scanner.
About Datalogic Scanning
Datalogic Scanning is a provider of fixed position retail scanning offering both in-counter and on-counter point-of-sale scanners and the best known provider of handheld scanners in EMEA, with the most complete line of general purpose and ruggedised handheld scanners in the world.
A division of the Datalogic Group, Datalogic Scanning is headquartered in the US with a presence in over 120 countries. The company serves multiple industries throughout the retail supply chain and distribution channel as well as manufacturing, government, healthcare, banking and finance sectors.
Datalogic and the Datalogic logo are registered trademarks of Datalogic S.p.A. in many countries, including the U.S.A. and the E.U. Magellan is a registered trademark of Datalogic Scanning, Inc. in many countries, including the U.S.A. and the E.U. Illumix is a trademark of Datalogic Scanning, Inc. All other brand and product names may be trademarks of their respective owners.

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