Verifone brings new revenue opportunities to UK channel

VeriFone is launching a new PAYware Partner Program designed to attract UK IT resellers seeking to exploit the growing demand for multi-channel payments solutions; as end users and retailers struggle to handle increased regulation and the introduction of new technologies such as mobile, online, prepaid and contactless.

The PAYware Partner Program provides resellers, system integrators and solution developers with access to VeriFones established suite of PAYware software solutions. These solutions are widely used by retailers, e-commerce, utility, telco and transportation companies and include products for card acceptance, prepaid/ stored value and card management.

Resellers and integrators can increase profits via the reselling of the PAYware product suite while also taking advantage of VeriFones R&D capabilities, technical training and marketing support. By providing all the tools necessary for easy entry into new vertical markets, resellers also have the potential to drive additional profit streams from the sale of hardware.

Tony Saunders, Marketing Director, VeriFone comments, Multi-channel retailing continues to boost card usage in the UK. By offering access to our world-class payments portfolio, we hope to help resellers meet UK retailers current and future needs; while creating stronger market differentiators and generating new business opportunities via electronic payment transactions and value-added services at the point of sale.  

Saunders continues, Our industry-leading portfolio offers the most comprehensive set of solutions from a single supplier and - through our new Partner Program - resellers can access over 20 years payments industry expertise, allowing them to offer the ultimate in secure, reliable and future-proofed products.  Its all about making life easier and business more profitable for our partners and their customers.

The VeriFone PAYware team has recently been boosted with the recruitment of Chris Campbell and Merton Smith, two Senior Business Managers who will focus on supporting the PAYware Partner Program, both with outstanding knowledge and experience of the UK marketplace.

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