The hardcopy peripherals (HCP) technology segments currently showing the most encouraging long-term growth rates in EMEA are colour laser multifunction peripherals (MFPs) and printer devices, with a 12.1% CAGR (20092013), according to IDC research.
These strong double-digit growth rates come as good news to the HCP market in EMEA, particularly as other technology segments in this market come under increasing pressure from both the ongoing macroeconomic situation and longer-term industry trends such as the transition from monochrome to colour, increasing levels of print consolidation, and the shift from single function printers to MFPs in both the home and office environments.
The overall EMEA HCP market will continue to struggle to deliver little more than modest growth. Total HCP shipments in EMEA are expected to achieve 2.0% CAGR over the five-year forecast period. A number of high volume technology segments are expected to continue declining, including colour inkjet printers (-16.6% CAGR) and monochrome laser printers (-2.5% CAGR). However, these segments have been shrinking for some time, and the decline rates are the anticipated result of longer-term industry trends beginning to unfold.
"New devices are becoming faster with higher monthly duty cycles, increased paper management, and greatly improved connectivity levels, and as a result organisations will continue to replace multiple older devices, which are often single function monochrome printers, with a single new device, often a color MFP," said Julio Vial, research manager for European Printers at IDC EMEA.
Leigh Worthing, senior analyst at IDC covering Western European printing markets also pointed out that, "In the short to medium term, the increasing prevalence of managed print service engagements being signed by print vendors will also add significant momentum in driving several key industry trends, particularly print device consolidation, growth in the installed base of networked MFPs and higher levels of colour * - capable devices deployed."
The growth in managed print services is a significant industry phenomenon, especially within developed IT markets such as Germany, France, and the U.K., and is itself being driven, at least in part, by the ongoing recession and frozen credit markets as organisations switch to the utility billing models that often require no large-scale upfront capital investments.
Commenting on the significant potential for the increase in colour laser shipments across a number of the emerging markets in EMEA, Mitri Roufka, research director, Imaging and Hardcopy Devices, IDC CEMA, said "Many of the largest markets in the CEMA region, such as Russia, Turkey, Poland, Saudi Arabia, South Africa, UAE, and the Czech Republic, are still far from saturation, offering growth potential at 15.7% CAGR for color laser devices in the next five-year period." He also pointed out that vendors have been working hard in these markets to educate end users about the business benefits of using color, a message that is certainly finding resonance with end users, particularly at a time when the prices of both colour devices and associated color consumables are being driven down.
By technology segment, IDC's latest EMEA forecast also shows:
* The colour inkjet MFP segment will increase to 29.2 million unit shipments, or an upside CAGR of 4.45%.
* The colour laser MFP segment also shows vigorous growth, with shipments increasing from 1.1 million units to 2.5 million over the forecast period, thus providing a crucial growth engine for the HCP market in EMEA.
* Colour laser printers are set to show CAGR of 8.1% from 1.9 million to 2.8 million units, with a key driver of sales proving to be price erosion.
High-end colour systems will see a slight improvement in shipment levels by the end of the forecast period, with a CAGR of 2.1%. This figure actually represents an encouraging recovery for the segment when set in the context of the recent contraction in high-end colour systems shipments, which occurred as businesses cut investment heavily in the purchase of these extremely high value products.
IDC's Worldwide Quarterly Hardcopy Peripherals Tracker tracks A2A4 devices in the quarterly hardcopy peripherals market. Hardcopy Peripherals include single-function printers, printer-based multifunction systems, and single-function digital copiers (SF DC). Data for all vendors is reported for calendar periods.
For more information about IDC's Worldwide Quarterly Hardcopy Peripherals Tracker in EMEA, please contact Phil Sargeant ([email protected]).
IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries worldwide. For more than 44 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company.