Varlink brings Zebra educational portal to IT resellers & system integrators

Varlink, the in-country specialist distributor of mobile computing and data capture products, has been a key Zebra partner in the UK since its inception in 2005, delivering impressive year-on-year growth over the past 4 years.

Being the only printer brand in the Varlink product portfolio allows Varlink to offer VARs and System Integrators considerable product expertise and pre and post sales support on the complete range of Zebra barcode label and receipt printers.

Varlink is delighted to launch, an interactive web portal entirely dedicated to Zebra products and the key application and industry sectors in which they get used in. This site contains comprehensive product and application knowledge and is designed to help resellers gain the knowledge they need to sell the Zebra product range into existing markets which they already serve.

Interactive and user friendly, also contains valuable information and product positioning for VARs and system integrators looking at diversifying into new markets such as logistics, manufacturing, post and parcel, healthcare and government & parking. Willie Watt, Distribution Account Manager UK & Ireland at Zebra Technologies commented this is a great tool to help make Resellers in the IT market sector aware of the opportunities for AIDC products at enhanced margins.

Magdalena Skorek, Zebra Brand Marketing Executive at Varlink added: We anticipate that the launch of our Zebra Educational Portal will be extremely well received by our reseller community. Resellers, who recognise Zebra as a leading Auto ID brand, are now a few clicks away from a wide bank of marketing resources including video case studies, white papers and brochures focused purely on the industry that is of interest to them. As well as its educational nature, this portal is also directly linked to, where resellers can quickly check stock availability in real time and reseller pricing.

To browse on Varlinks new Zebra microsite, visit

About Zebra Technologies
Zebra Technologies provides the broadest range of innovative technology solutions to identify, track, and manage the deployment of critical assets for improved business efficiency. Zebras core technologies include reliable on-demand printer and state-of-the-art software and hardware solutions. By enabling improvements in sourcing, visibility, security and accuracy, Zebra helps its customers to put the right asset in the right place at the right time. Zebra serves more than 90 percent of Fortune 500 companies worldwide. As of December 31, 2008, management estimates that Zebra has sold more than 7,500,000 printers to customers around the world.

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