Honeywell launches new EMEA channel program

Honeywell have announced the launch of a channel partner program for its Scanning & Mobility business in Europe, Middle East and Africa (EMEA).

The program is aimed at building long-term relationships with qualified value added resellers and distributors in established and emerging markets, providing them with a clear channel structure and the conditions to enable profitable, long-term growth.

 We are pleased to present the complete Honeywell Scanning & Mobility product portfolio, which combines the best of the former Hand Held Products and Metrologic product lines, to the channel, said Philippe Buidin, Channel Marketing Director EMEA, Honeywell Scanning & Mobility. The integration of the two businesses positions Honeywell as a major player in the automatic identification and data collection (AIDC) space and marks a new era in industry innovation.

In addition to having access to one of the industrys broadest AIDC product portfolios, value added resellers and distributors will be able to tap Honeywells sales, marketing and technical support resources; access a dedicated web portal; enroll in a range of training courses; and benefit from the reputation and reach of the Honeywell brand across various markets. They will also appreciate the highly personal approach of conducting business with Honeywell Scanning & Mobility.

 Our aim is to not only to provide our channel partners with unique and innovative products designed to meet specific customer needs, but also to ensure the best conditions for long-term, profitable growth, Buidin continued. The channel is integral to our business success. We believe that together we can strengthen our brand, build business in vertical and specialist sectors such as healthcare and mobility and develop the industry as a whole, particularly in these tough economic times.

The Honeywell Scanning & Mobility product line is one of the broadest in the AIDC industry, providing solutions for vertical markets such as retail, healthcare, and transportation and logistics. Its products range from cordless and corded hand-held bar code scanners and rugged mobile computers to self-service kiosks and bar code verification equipment. The Honeywell Scanning & Mobility portfolio is complemented by advanced software, service and professional solutions that enable customers to more effectively manage their data and assets.

For more information on Honeywell Scanning & Mobility, visit


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