TOSHIBA appoints Avnet Embedded as new display partner across Europe

Toshiba has extended its distribution agreement with Trident, now an Avnet company, to include all Avnet Embedded businesses in France, Germany and Italy. As a value added distributor, Avnet Embedded will now distribute Toshibas growing range of TFT Liquid Crystal Displays across Europe.

The extension of the agreement adds Central Europe, encompassing Germany, Austria and Switzerland, plus France and Italy to the existing agreement which includes Trident in the UK, Benelux and Nordic regions. In France, Avnet Embedded trades through the specialist distributor Axess Technology, acquired with the Abacus Group in 2009.

Martin Brooks, vice president, Avnet Embedded, said: Trident already has a strong and successful relationship with Toshiba across Northern Europe. The growth of Avnet Embedded has provided the opportunity to extend this growing partnership to reach many new European customers.

Ted Schurch, general manager sales, added, Time to market and ease of development is critical to successful new projects; the integration of displays, processing, memory and software can be complex, and Avnet Embeddeds regional teams have a high level of expertise in all of these areas of system integration.

The TFT range from Toshiba is rapidly changing to meet the challenging needs of todays applications. Toshiba has an extensive range of Amorphous Silicon and Poly-Silicon displays to support the needs of a multitude of industrial customers.

The Toshiba range features a growing number of sizes with LED backlighting, which is becoming very popular for many applications for reasons of power consumption and backlight life. Another developing area is displays with integrated touch panels, which again speeds system integration.

All these developing technologies can be supported and utilised in customers new projects with the local help of the Avnet Embedded European team.

Regional contact details:

Benelux: +31 36 539 7009
Denmark: +45 3678 6250
Eastern Europe: c/o +49 8121 775 500
Finland: +35 840 0558122
France: +33 1 49 78 88 88
Germany: +49 231 999500 76
Italy: +39 02 903971
Spain: +34 91 372 7142
Sweden: +46 8 564 725 50
UK: +44 845 603 2770


About Avnet Embedded

Avnet Embedded is a new product business group of Avnet Electronics Marketing EMEA, an operating group of Avnet, Inc., (NYSE: AVT). The group was created to serve the industrial market with displays, embedded computing hardware, software, networking and wireless products. Avnet Embedded can also provide customers with finished or customised products and training, system integration and ODM services through its European technical centres and partners. Avnet Embedded works with a range of leading product manufacturers and technical partners to provide its customers with the best product solution to meet the particular needs of its customers end markets.


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