Hitachi Europe and Shoden Data Systems UK announce strategic partnership

Hitachi Europe Ltd., and Shoden Data Systems UK, provider of data storage solutions for organisations facing backup and data recovery challenges, are joining forces. According to the agreement, the integrator will be reselling Hitachis BladeSymphony BS1000 and BS320 blade servers.

Shoden Data Systems UKs parent company, Johannesburg-based Shoden Data Systems (PTY) Ltd has been a supplier of data centre technologies since 2000. Using Hitachi storage technology and now more recently Hitachi BladeSymphony Blade Servers, Shoden has established a leading position in South Africa, based firmly on its world-class support structure.

Following the opening of Shoden Data Systems UK in November, this proven expertise is now available to the EMEA market through cutting-edge technologies in the areas of blade servers, data storage and deduplication.

Hitachis BS1000 is the worlds first enterprise-class blade server offering extremely high computing bandwidth and memory; this powerful combination now enables Hitachi blades to be used right at the heart of the data centre. The more compact BS320 model offers unrivalled performance combined with optimised power, weight and space efficiency.

Both the BS1000 and BS320 machines support the full range of Intel Xeon Dual and Quad Core CPUs with the BS1000 providing an advanced Intel Itanium platform option with mainframe class performance.

Hitachi Europe Ltd, Ravi Ahluwalia Head of Business Development said After several years of working with Shoden South Africa, we are delighted to now extend our cooperation to include Shoden Data Systems UK through this strategic partnership. Both companies share the same core values, making it their business to ensure customers receive the best and most reliable technology and service to achieve their business goals.

Our blade server products are designed to achieve the best possible cost/performance and reliability at low cost and with minimal footprint. Hitachi and Shoden together can bring a fresh, innovative approach to blade computing to achieve the exacting demands of the data centre in the 21st Century.

Through this strategic partnership, our customers can benefit hugely from the combined experience and expertise of Shoden and Hitachi and we can provide them with true added value.

We at Hitachi are looking forward to working with such a proven and highly skilled team to further the success of Shoden Data Systems UK and Hitachi BladeSymphony in EMEA.

John Taffinder, CEO at Shoden Data Systems UK said This agreement builds on the already close relationship between Hitachi and Shoden Data Systems that has developed over several years. We have a high level of confidence that, with the combination of our systems expertise and Hitachis advanced server products, we will be successful in EMEA. In todays uncertain market conditions there is still room to develop and grow a successful business because the fundamental issues surrounding application growth and server management have not disappeared. We have simply seen a shift in priorities and we are confident that we can enable organisations to meet their performance targets while remaining within budget. The solutions that Shoden can offer to the market, based on Hitachi technology, make a powerful combination to meet the next generation of data centre requirements, and will enable rapid growth of our joint businesses. For example, by deploying Hitachi servers inside our QuickRecover appliance we are already offering end users a proven technology they can trust.



About Shoden Data Systems UK

Shoden Data Systems UK is based in London, was founded in 2008, and is part of the Shoden Data Systems (Pty) Ltd group, Africas largest independent IT solutions integrator. Shoden Data Systems UK is an innovative provider of best-of-breed data storage solutions to the UK market place, with a focus on backup and recovery, and high-performance offerings that meet the needs of enterprise-level organisations. Shoden Data Systems UK is committed to supplying the highest levels of pre and post-sales support, taking full advantage of Shodens world-leading infrastructure in Johannesburg, while relying on a local experienced and skilled team. Shoden Data Systems UK solutions are available directly from the company. For further information please contact us on +44 (0) 20 7956 2103 or

About Hitachi Europe Ltd.

Hitachi Europe Ltd., is a wholly owned subsidiary of Hitachi, Ltd., Japan, headquartered in Maidenhead, UK.  Hitachi Europe tailors its services and solutions to meet the specific needs of its customers.  Hitachi Europe comprises of nine key business areas: air conditioning and refrigeration systems, digital media products, display products, European procurement and sourcing, industrial components and equipment, Via Mechanics, information systems, power and industrial systems, and rail.  For more information in Hitachi Europe, please visit the company`s website at

About Hitachi, Ltd.

Hitachi, Ltd., (NYSE: HIT / TSE: 6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 390,000 employees worldwide. Fiscal 2007 (ended March 31, 2008) consolidated revenues totaled 11,226 billion yen ($112.3 billion). The company offers a wide range of systems, products and services in market sectors including information systems, electronic devices, power and industrial systems, consumer products, materials, logistics and financial services. For more information on Hitachi, please visit the company's website at


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