Meet BlueStar's New Vice President of Global Distribution

BlueStar, solutions-based distributor for Auto ID, Point-of-Sale, RFID, and Mobility products, has announced the promotion of Bill Nix (pictured) to the position of BlueStar Vice President of Global Distribution.

Nix will lead BlueStars international business development in all regions outside of the U.S. and Canada, including adding more vendors products to BlueStars line card internationally, and expanding BlueStars international presence.

I am fortunate to have international experience in the channel, and look forward to working closely with both our suppliers and customers to extend their reach into BlueStars international expansion, says Nix.

Nix comes to BlueStar with 12 years of experience in the AIDC industry. He most recently held the position of Director of Global Channel Marketing & Sales in BlueStar. Prior to joining the BlueStar team, he held the title of Chief Operating Officer at TSC where he coordinated operations between the companys factories based in China and Taiwan, and established an international sales organization in North and South America as well as Europe.

Nix has also held the position of Senior Vice President of Marketing and Sales for six years at Datamax where he managed over 70 employees in four offices, including the Americas, Asia, and Europe. Also while at Datamax, Nix initiated a hunter sales strategy that increased sales by double digits over three years and negotiated sales contracts by channel in over 90 countries.

Bill's many years of experience in international AIDC/POS channels makes him an ideal choice to promote BlueStar's distribution value proposition on a global basis. Bill has consistently demonstrated his ability to effectively create regional values that help add profits and revenues for our customers, adds Steve Cuntz, BlueStar President and CEO.

About BlueStar

BlueStar is a leading global solutions-based distributor of Point-of-Sale, bar coding, data collection, Radio Frequency Identification (RFID), and wireless mobility products. BlueStar works exclusively with VAR partners, providing them with complete solutions at competitive prices. BlueStar brings unequaled expertise to the market, offers award-winning technical support, and in an authorized service center for a growing number of manufacturers.

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