Lexmark launches dedicated programme to promote colour laser printing for business use

Until December 31, Lexmark will be running a dedicated series of initiatives designed to promote the responsible use of colour laser printing in business.

The scheme is designed to show business users how they can make the most of Lexmarks high-quality, reliable colour laser range. Lexmark now offers business users a free three-year guarantee on its high-end colour laser products, as an additional incentive to switch to Lexmark laser colour printers.

The promotion is also supported by a new dedicated website www.printless.co.uk to help high-end colour laser users make the most of their technology while printing less and saving more.

The new website is designed to help business users and partners understand the impact of their printing on the environment, and offers tips on how to print more efficiently and reduce consumable waste.

For resellers that are members of its Channel Value Programme, Lexmark is providing the opportunity to grow margins and improve customer service with additional offers. As a key initiative in its Channel Value Programme, partners will continue to benefit from a dedicated Extranet, offering quick and easy access to a range of tools from product guides and brochures to promotional collateral and key selling arguments.

The initiative will be supported in sixteen countries by dedicated press, web and radio advertising, as well as new collateral available for download online.

Marcus Harvey, channel sales director at Lexmark UK, explained: Our colour laser products are well known for their reliability and output quality this dedicated programme is set to reinforce the specifics of how to print less and save more in colour to business users. Its not just about buying the right hardware, its an ongoing effort to work efficiently, underpinned by our Print Less, Save More message.

At the same time, Lexmark is dedicated to helping our channel partners offer the best added value printing solutions for their business customers, so that they can become the preferred business partners of their customers, Harvey added.

Printer models eligible as part of the scheme are the Lexmark C780 Series, C782 Series, C935 Series, X782e, X940e and X945e.

About Lexmark

Lexmark International, Inc. (NYSE: LXK) provides businesses and consumers in more than 150 countries with a broad range of printing and imaging products, solutions and services that help them to be more productive. In 2007, Lexmark reported $5.0 billion in revenue. Learn how Lexmark can help you get more done at www.lexmark.com.

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