Brother creates new market opportunities for the channel

Office tech specialist Brother is opening new market sectors for its resellers with the launch of its first ever range of A3 inkjet machines.

The 6000 series will go on sale in September 08.  With prices starting from 249.99 (inc VAT), the company is essentially offering A3 printing for the price of A4 and making A3 accessible to a much wider audience.

Designed for business and home users with an occasional need for A3 printing, scanning, copying or faxing, Brothers new range is said to be perfect for producing large scale plans, blue prints and home-made marketing materials as well as A3 photos.

Phil Jones, sales and marketing director for Brother UK, comments: There are massive opportunities for resellers here.  Not only have we made A3 printing affordable whilst conserving margins, but these new products open the idea of A3 up to a host of new markets, from construction companies to art and design colleges.  Were constantly looking to support our resellers in exploring new customer bases and these new A3 inkjets are the perfect example of this.

The 6000 series should do especially well in the education market as an affordable solution for A3 multifunction.  Following our recent acceptance into the National Education and Printer Agreement (NEPA), were well placed to help resellers tender for valuable education contracts.  The new machines should strengthen this offering even further. 

The new engine behind these machines has been developed as part of our ongoing investment in inkjet technology.  Its going to be an increasingly important market and we want to ensure that Brother resellers get a good share of it.  Independent retailers in particular will be crucial to the success of these products and we will be implementing several new initiatives to support them later in the year.

The new 6000 series from Brother are the only A3 inkjets to feature wireless connectivity as standard and are Blue Angel certified thanks to their low environmental impact.

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