Interface adds Cipherlab to Auto-ID line-up

Just 8 months after the launch of its auto-ID unit, value-add distributor, Interface, can now offer UK auto-ID resellers a complete solution to target large organisations in the healthcare, retail, transportation/distribution, warehousing and manufacturing industries following the addition of barcode scanning and mobile computing vendor, CipherLab, to its existing vendor portfolio. 

The addition of CipherLab to the Interface vendor portfolio also provides UK resellers, which have no tradition of selling auto-ID, with a complete solution to up-sell to their existing customers.  

Signing a distribution agreement with Interface in March 2008, CipherLab provides mobile computers and handheld barcode scanning devices to compliment Interfaces existing auto-ID vendors: Zebra Technologies (mobile barcode label printing), Metrologic (mobile computers and handheld barcode scanning devices), IBM Retail Point of Sale Systems and QCom (independent providers of warranty, maintenance and repair services on auto-ID equipment).

Interfaces experience and knowledge in the auto-ID market, portfolio of complimentary auto-ID vendors, growing base of specialist auto-ID resellers and non auto-ID resellers looking to up-sell makes it the perfect distribution partner, says Richard Coglin, Sales Manager, CipherLab.

Drawing on Interfaces historical support of resellers selling Zebra mobile barcode label printing devices into large corporate organisations gives it unique experience and knowledge to support resellers attempting to target businesses of this size.

Martin Smith, auto-ID Business Manager at Interface says: Supported by our auto-ID product distribution, support services, experience and knowledge; resellers now have a complete solution to target large organisations.  In retail, large supermarket chains for example, we can now provide auto-ID equipment to support back-office warehouse operations, the shop floor and, using IBM Retail Point of Sale Systems, cash tills at the front of store. 

Our auto-ID portfolio also enables resellers with a tradition of selling notebook or desktop PCs to large organisations, a global drinks manufacturer for example, to up-sell and offer auto-ID solutions to support back-office warehouse operations.


Interfaces growing auto-ID unit now boasts 350 specialist resellers:  

The auto-ID market provides good levels of profit margin far better than other technologies, says Georgina Sheppard, Head of Channel Sales at Worldwide Solutions Limited.  By adding CipherLab to its auto-ID portfolio, Interface provides us with a supplementary range of technologies to target organisations and tap into this growing market. 

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